NACADA Tech in Advising Recommendations for Use of Online Social Communication in Academic Advising

The purpose of these recommendations is to provide guidance to Academic Advisors contemplating the inclusion of on-line social communication tools in their personal or programmatic advising design.

For the purposes of this discussion, Online Social Communications will be understood as externally hosted Web environments, sometimes referred to as Social Media Environments, in which information is aggregated, presented and shared. Further, where functionality exist, the environments allow you to document and filter connections between individuals, maintain profiles, support multimedia, and facilitate communication with a time shift supporting response at user-defined times. On-Line Social Communication environments include Facebook and other Online Social Networks, Twitter, YouTube, personal blogs and wiki pages. Since Facebook’s introduction in 2004, an ever-increasing number of advisors, student services specialists, academic units and universities have been leveraging the benefits of an on-line presence.

The expanding use of on-line social communication by advisors and advising offices, evidenced by numerous publications and presentations over the past five years, encouraged the NACADA Commission for Technology in Advising to proffer the following recommendations when considering inclusion of Social Communication tools in the delivery of advising information:

1. First and foremost, one should appreciate the importance of face-to-face communication in academic advising and view any forays into Social Media Environments as supplemental to advising in brick-and-mortar environments.
2. As is the case with all communication taking place at a distance, the recipient of the information cannot be verified when posting information in Social Media Environments. Advisors should be familiar with your institution’s FERPA compliance or other student records standards and technology use policies, and as is the case with email and telephone, refrain from discussing these topics in uncontrolled, on-line environments.
3. Advisors should remember that Social Media Environments do not represent the university to most students. This being the case, allowing your students the option of interacting with you in these spaces and regularly surveying your populations to ascertain their continuing level of comfort is recommended.
4. By accepting that Social Media Environments do not represent the university to our students and that we’re reaping great benefit from students’ willingness to engage us in these spaces, care should always be taken to not “clog the drain” with information. Note how likely students are to delete university-generated emails without reading them. Likewise, if one pushes too much information into Social Media Environments, students will stop paying attention and disengage.
5. Finally, Advisors should also bear in mind that these are public sites and as such care should be taken to ensure you are playing the role of the professional–even on personal profiles.

Thanks to Art Esposito, Berdie Eubank, Ned Donnelly, Jennifer Joslin, Sharon Loschiavo, Scott Roberts, and Terry Duncan for creating these recommendations.

Social media as a job search tool? Sure I’d heard about it but didn’t really put much faith into it beyond employer/employee fact checking and social background research.  By the time we had a position moving through our HR process in January I’d been contributing to studentbranding.com for a several months so I knew the networking expectations for both employers and candidates in the non-higher education arena.  As such, I figured I didn’t have anything to lose by sharing news of our process on twitter.

While I had been engaged in the #sachat community not much came of this tweet (note no #sachat hashtag) until we progressed as a community into discussions on job searches, of course triggered by Ed Cabellon.  Here is a sequence of tweets than ensued over the course of sixteen minutes.

As promised, when our position was finally approved right before #NASPA10 I sent a tweet sharing the news and our process from that point forward.  I didn’t have a live link yet so several people requested the job description as a result of these tweets:

Several members of the #sachat and twitter community requested a job description after these tweets.  Anyone who expressed interest in the position or had asked questions about the job, university and location via twitter was on the radar for us.  As we progressed through the search, all search committee members, including me, unfollowed all of the twitter candidates to maintain the integrity of our process.  Communication with candidates became more formal and traditional – email and phone – but by that point the networking had reaped its rewards.

Twitter can change the search process

While unexpected, twitter and the #sachat community fundamentally changed the search process by decreasing the size of an already small profession.  Certainly candidates still had to successfully navigate the gauntlet of our search process but our knowledge of them through social media outlets was very informative.

As an employer our engagement on twitter, whether individually or through our office account, helped us put information in the public domain that we wanted to share about the future direction of our office and our work environment.  Knowing that I was being followed by several candidates didn’t change how I interacted on twitter but it did reassure me that when we got to the point of fit questions that these candidates were probably better informed about us than those who were not accessing our information.

As a candidate you need to think through how you use twitter and what degree of access you want to provide.  It can be hugely beneficial for employers to triangulate your professional perspective and network connections.  On the other hand it can also be detrimental, particularly related to candidate authenticity and consistency in different settings if your interviews and application materials don’t align well with your presence in social media.

Social media expertise will be a required job criteria for all future searches

Our job description listed social media expertise as a preferred requirement.  It became a more prominent factor in our search every step of the way as our discussions to balance expertise and needs within our office became more focused.  In our next search social media engagement will be a required component.

In response to:

You may be asking:

Based on our candidate pool and how they identified their skill set as it related to our job description I would disagree that most people in gen-y have them in some form.  Facebook doesn’t cut it anymore.  That is now below the minimum – fan pages, connections, etc. Different institutions will measure social media skills differently based upon their needs and the expertise currently on staff. We were looking for someone who had the interest in and ability to give us traction in areas where we knew we needed to be engaged but were spinning our wheels – Facebook a bit, twitter, and blogs. (Again social media served as only two of thirteen criteria in our search process.)  In particular, we were looking for a solid knowledge base of how to use twitter and, ideally, high quality engagement in the student affairs community and #sachat in particular.

Very few candidates provided social media information on their resume or in their cover letter (the best approach for me – hyperlinked to your profile in a PDF resume).  Even some of the candidates we knew were on twitter didn’t identify that knowledge in their application materials.  If you are engaged in the #sachat community your knowledge base sets you apart from the general student affairs community and you need to market that knowledge.  Again, different institutions will measure social media skills differently based upon their needs and the expertise currently on staff but why make the hunt for that information difficult and allow employers to make inaccurate assumptions about your skill set?

In January I never would have guessed the impact social media would have on our search process.  I’m a believer now though.  Without getting into further details of our search I’d be glad to discuss your process as it relates to my perspective on social media and the role it can play in a successful search process for you.

What do you think?  Make it a good day.

Mike Severy is the Director of Student Involvement and Leadership at UNC Pembroke.  You can connect with Mike via Twitter.

About a week ago, I had the opportunity to co-present at the ACPA National Convention with Kenn Elmore, John Battaglino and Teri Bump. Fortunately for the four of us, we were able to secure a larger room as our session had about 60 people in attendance.

We didn’t give out handouts at our session. Our keynote slides had images on them and only a word or two. I’ve received emails from folks who attended, as well as from people who were following via the #ACPA10 Twitter backchannel, requesting a copy of our slides. While we were sans paper at our session, we were certainly not without a lot of bits of information.

Our session was titled “Wise and Connected – Demystifying Social Media for SSAOs and Directors.” We had 2 screens/lcd projectors running simultaneously during the session. On one screen was our keynote slideshow…we combined our slides like Voltron just moments before our session. On the other screen was a live stream (via wifi) of everything that was being said via Twitter using the #ACPA10 and #ACPASSAO hashtags. (Note that the ACPASSAO hashtag provided ample fodder for attendees). We even used clickers from Turning Technologies (these were the same clickers that were used at the opening of the convention). Overall, it was a very high tech, high touch session.

We live streamed all of the Twitter commentary using Twitterfall. Twitterfall has an amazing “presentation mode” that is perfect for the live streaming of tweets. The streaming screen provided probably the funniest moment (for me at least) of our session when @ACPAConvention tried to distract me! It should be noted that I did not look down, not even once. However, one of us did use a 4 letter word at one point during our session.

A lot of people wanted the link for the “Leadership Video.” I’ve dubbed said video as “Who wants to watch EDS dance on a hill?”. I wasn’t really the “lone nut” in this video, but I like to think that I could have been:

A terrific leader in Student Affairs who is utilizing social media is Kenn Elmore, Dean of Students at Boston University. If you have not yet visited the Dean of Students website at BU, please check it out. The site is a wonderful example of how social media can be integrated into a higher ed student affairs site. The folks at BU use Twitter, Facebook, Flickr and Blogs.

Did you know that you can get a lot out of Twitter without ever posting? Twitter can be a great resource for news, events and general information.

Here’s a terrific primer on “Twitter 101″ from the makers of Twitter.

Once you become an avid Twitter user, you may find that the functionality at Twitter.com doesn’t give you enough options. For “power twittering,” I would recommend that you use TweetDeck. TweetDeck is a free application that will become a staple in your Twitter diet. They even make a version of TweetDeck for the iPhone. What’s that you say? Don’t have an iPhone? Never fear, if you are a Blackberry user, I would recommend trying UberTwitter. You can even use Twitter using standard text messages via any mobile phone.

When I started talking about RSS, I noticed that folks went into an acronym sleep. For more information on RSS, Social Media, Twitter and a host of other online things, please check out Common Craft. The Common Craft videos break down complicated concepts into easily digestible informational videos.

One of my favorite uses of social media that we did not have a chance to talk about is #SAChat:

We talked a little bit about Facebook too…we packed a lot of info, entertainment, and education in our hour and fifteen. I can’t wait to do it again.

Tags: acpa, aggregation, aggregator, boston university, facebook, Higher Education, John Battaglino, Kenn Elmore, RSS, social media, student affairs, student affairs technology, technology, Teri Bump, Turning Technologies, Tweetdeck, twitter, Ubertwitter

I have another blog post coming up tomorrow, but I just wanted to quickly share with the #SAchat community that we have made a huge splash at ACPA (and NASPA and ACUI actually) this month!  Based on statistics and information from http://wthashtag.com/acpa10:

From March 17^th to March 24^th, using Twitter and the (#ACPA10) hashtag, there were:

* 2,726 tweets
* 305 unique contributors* 389.4 tweets per day (average)
* 36.2% come from “The Top 10″ (listed below)
* 21.9% are retweets (or forwarded / reshared tweets)
* 47.1% are mentions (have other people mentioned in the Tweets)
* 27.5% have multiple hashtags (for example #reslife, #c3, etc.)

The top ten Twitter participants were:

1. @ACPAConvention
2. @ericstoller
3. @JeannetteMarie
4. @EdCabellon
5. @MikeSevery
6. @BeccaFick
7. @JennaMagnuski
8. @LeahWescott
9. @jchan027
10. @clconzen

To read a transcript of all the tweets from the opening session to the closing session, click here.  If you want information, or need source info, visit: http://wthashtag.com/acpa10

Kudos need to be given to Tom Jackson (@ACPAprez, now @tomjackjr) and Eric Stoller (@ericstoller) for their work on pushing the envelope to get social media (Twitter in particular) on the forefront of the Student Affairs radar.  Their efforts has helped changed the way we interact at ACPA!

While most folks were NOT on Twitter during the conference, there were 305 people who were on it, which is a step in the right direction.  Let’s keep the momentum going and encourage all your colleagues to join Twitter and participate in an upcoming #SAchat!

We speak a lot about the meteoric rise of student affairs professionals communicating on Twitter. Within #SACHAT, our participant numbers have grown 500% since our October 2009 debut. We have so many colleagues engaged that we had to add a second chat time three months into the venture. Our #SACHAT meet-ups are occurring around the spring professional conferences and organically as our student affairs family find themselves in similar locations.

I had an opportunity to meet several of our #SACHAT friends in conjunction with the ACUI conference and spent some time exploring New York City with one of those friends. We made a day of it, walking and sharing stories, stopping for lunch, shopping a bit, and before you knew it, found ourselves uncertain how to make our way back to the car. We stood at a busy street corner, attempting to get our bearings. We asked a passerby for directions and then headed off to find our way. After covering quite a few more blocks and not yet seeing any landmarks leading to the car, it dawned on me that I could use the map function on my phone to aid our quest. This handy little GPS tool is not essential for navigation in my small Midwest city, so I had forgotten that I had it.

We determined our present location, entered an address for the parking garage, and lo and behold, walking directions were magically provided. So, we started out again in the direction of our vehicle, enjoying the city scenery, chatting, and enjoying the day. Only to miss a turn and get off track, again. Ah, but this time we had the map and directions. We backtracked, paid more attention to our map, and finally made our way back to the car.

Early in my student affairs career, I found easy ways to network with colleagues. I joined professional organizations, served on committees, and chatted regularly with colleagues at other institutions as we planned trainings and conferences. As I advanced in my career, it seems that I lost some of those opportunities, as my own work required more of my time and focus. At some point along the way, I lost track of most of my network, also losing the community that helped me brainstorm and recharge with energy and new ideas.

Then along comes a social networking tool like Twitter and fun little communities such as the Student Affairs Blog and #SACHAT. Once again, I am linked with other professionals, sharing ideas, and learning new ways to do things. I am engaged in building a community that challenges and inspires me. It is a community that grew through social network technology and like a GPS, helped me find my way.

We’re excited to open the digital doors for our upcoming webinar on Leveraging Social Media for Increased Student Engagement. This webinar is an updated version of our last webinar in December on the same topic. The biggest update is the inclusion of a student panel to talk about how they want you to engage them online.

100% of the webinar proceeds go to the Student Blogging Scholarship.

We limit “seating” to allow everyone to engage in the Q&A, so check below for details and to reserve your spot.

Title: Leveraging Social Media for Student Engagement
Date: Wednesday, Mar 3rd 2010
Time: 3-4:15pm EST
RSVP: http://webinar03-03-10.eventbrite.com/

**Sign up before Saturday, Feb 27th and save 25% with code: Early-25 (works for both the webinar ticket and audio/slides)

The main topic for today’s BreakDrink podcast was the potential unification of ACPA and NASPA. ACPA President, Dr. Tom Jackson, Jr. was on the podcast to talk about his thought’s regarding the unification process.

I had asked a question on the BreakDrink blog in preparation for today’s conversation. Jeff Jackson, host of the show, asked my question about how/if Dr. Jackson had plans for using Twitter at next month’s ACPA Annual Convention. I decided to call in to the show and was able to use the Skype link on Blog Talk Radio to call into the show.

[download]

I begin talking about the Social Media session that I’m co-presenting at ACPA 2010, Twitter, #ACPA10, the ACPA 2010 TweetUp, and #SAChat at about 28:25 in the podcast.

Please follow @ACPAPrez. Dr. Jackson readily agreed to use Twitter during the ACPA Annual Convention and I think that it would be great if he had a huge following of Student Affairs Twitterati.

Tags: acpa, audio, Higher Education, Higher Education Administrator, NASPA, sachat, social media, student affairs, student affairs technology, twitter

The NACADA Technology Seminar at the NACADA Region 8 Conference resulted in a lot of Twitter activity. As the lead faculty at the technology seminar I was very pleased with the level of professional engagement that occurred on Twitter. Participants used Twitter hashtags (#NACADATech or #NACADAR8) to create a back channel of connectivity. It was inspiring to see so many of the technology seminar participants using their Twitter skills during the conference. Hundreds of NACADA-related tweets were generated!

Here are the top contributors:

#NACADATECH:
@ericstoller (24)
@oakvich (23)
@UOAdvDir (15)
@sally_garner (14)
@laurapasquini (13)
@mavet (7)
@yojpoj (5)
@OSUMary (4)
@tbump (4)
@dmmoos (3)
@OSU_UESP (3)
@stephaniehambli (3)

#NACADAR8:
@ericstoller (25)
@kurtxyst (23)
@cschwenn (15)
@oakvich (15)
@sally_garner (13)
@UOAdvDir (7)
@ReaAdvising (5)
@laurapasquini (3)
@OSU_UESP (3)
@AdvisorLoftis (2)
@BilOregon (2)
@carmenincalgary (2)
@OGPY (2)

PS: Thanks to Julie Meloni for providing me with the NACADA hashtag stats.

Tags: academic advising, hashtag, Higher Education, nacada, NACADA Tech, sachat, seattle, social media, social networking, student affairs, student affairs technology, technology, twitter

We started the #sachat experiment in October 2009 and, more than anyone expected, the growth has been explosive. Each week, more and more student affairs professionals are connecting together and sharing their experience on a variety of topics from Job Expectations to Resident Hall Discipline. Inspired, and requested, by the #sachat community, here’s a video I hope captures the feeling many of us experience each week we participate in the #sachat.

Ready to join the conversation? Start here > http://bit.ly/4o6NKH

Slightly hidden, due to a minuscule font size, within the recent ACPA eCommunity email update was an interesting question: “Are You Ready To Mingle?” Intrigued, I read the rest of the “mingle” text:

Are You Ready To Mingle?
Engage in real life social networking at the Boston 2010 Annual Convention. This new and innovative technology enables attendees to simply ‘click to connect’ at the event and then share their online profiles after the event.

With over 4,500 ACPA members expected to attend the Annual Convention in Boston, the MingleStick may provide an interesting means for folks to exchange contact information. Instead of business cards, attendees can use the MingleStick to exchange electronic profiles. This is slightly similar to the iPhone Bump app. I predict that there will be a lot of digital mingling at ACPA.

The MingleStick plugs in via USB to your computer, uploads its data to the MingleStick website and allows you to browse your recent connections. An individual’s profile information is dependent on what they have included in their public MingleStick profile.

I’m co-presenting a session titled “Wise and Connected – Demystifying Social Media for SSAOs and Directors.” I have a feeling that we will end up polling the room to see who is using a MingleStick and whether or not they are including their Facebook and Twitter accounts on their public MingleStick profiles.

What do you think? Will you engage in digital mingling at ACPA via a MingleStick?

Tags: acpa, Boston, facebook, Higher Education, MingleStick, sachat, social networking, student affairs, student affairs technology, technology, twitter