I realized I hear those statements all the time from students: “When I enter the real world…”  I struggle with the idea that somehow college is not the real world. That belief is counter to what college is about: exploration and adventure, trial and error, and embracing things that are different.  Most universities do offer a comfy world within their campus by offering every service needed: food, shelter, medical care, counseling, activities, etc.  Four-year institutions market themselves in nice neat packages, a get away of sorts for students.  It’s the last hideaway before the scary real world takes over and worries like taxes, mortgages, and car payments creep in.  Even though the majority of freshmen are 18 and considered adults, we provide most services for them, without students even having to ask. What are students losing by having everything at their fingertips?

There are very few things that traditional four-year institutions do not offer.  There are competing thoughts on how this came about. It might be because the collective buying power of a large group affords the opportunity to offer discounted services, or universities wanted to attract students and ensure they had a comfortable stay.  I will say for certain that it’s not due to student development theory.  Student affairs grew from campus need, student development theories hadn’t even been dreamed up yet when the student affairs movement began. No matter how it came about, we ultimately ended up here:  A mix between an all-inclusive resort and a home for the elderly (with less elderly… although that population is growing).

Beyond the fact that students have everything they would need at their disposal, the part that concerns me the most is the relative alienation of our students from the surrounding community.  Students don’t to need to venture out into the community unless for small activities like going to get food or grocery shopping.  The community within the campus is enough for most students. The problem then becomes students don’t engage their community because they don’t need to.  Universities promote community engagement but it doesn’t go much further then community service and internships. My concern is institutions don’t hold these ideals valuable enough to urge our students to step beyond the walls and truly engage the diverse communities they reside in. Community engagement should go much deeper. Same for diversity, it  shouldn’t mean just the diverse backgrounds and perspectives of those attending college. Our communities are built on diversity and should be embraced as a resource and learning tool.  What stories are we cutting out by building walls between community and college. Are we afraid of having students leave campus?

There are programs across the country that urge student-community interaction.  While doing benchmarking interviews for a project I came upon two welcome week programs that piqued my interest: American University’s Discover D.C. program and Cal Poly San Luis Obispo’s SLO Bound program.  Both programs recognize the necessity of student familiarity with their surrounding communities, not as a passing experience, but as a resource and integral part in learning.

I hope institutions urge their students to embrace community for everything it offers. If not, we are missing an opportunity to show students how truly amazing our communities can be.

Steven Harowitz is a graduate student at the University of South Carolina, and serves as the Graduate Assistant for Carolina Productions.

Job Fair Tomorrow!…Oh to those poor students who were currently following my drab, dust collecting, antique-Tweets!

Boring right? Never had I paid any attention to strategy or even looked into what others were doing. Over the summer I was finally fed up with getting steam-rolled by the newsfeed. It was time to create some elbowroom.

I now see the utility in social platforms as a means to student engagement. When I first started I was merely pushing out information with no real direction. As I explored what others were doing and really got into social listening, I started to conceptualize how our account could be used as an engagement mechanism.

Through trail and error and the use of simple analytics, I have found a set of guidelines that I feel work for our academic advising office (and perhaps others). While I am still developing my mode of operations I am confident that my guidelines will create the framework for a much more interactive account and will meet my expectations for creating engagement opportunities for our students.

Find common ground:

According to Forrester Research Group  students fall under the category of creators and conversationalists. This means not only are students highly connected, they operate on a higher level of social activity. While they may not create as much content, they are about sharing content. It took me awhile to figure this out, but I believe the key to engaging students has come from finding common ground or unique ways to identify with my student population. While it has been difficult with the 140-character limit, I try to tie in the relevant info with a colorful anecdote. I have found that the bulk of retweets occur when I used something they can identify either personally or experientially.

Know your network:

 I know that not every one of our students follows our account. That does not mean we cannot reach them. Informal networks of offices on campus can be a huge benefit. This is something that I have learned early on.  So create ecosystems of campus partners to help provide information that you may not have access to at all time, along with a great way to increase your potential impressions. For example, I have a great relationship with our student run production office. I know a lot of our students follow their account, because they are involved in some capacity. Through conversations with their account manager, I now have a larger outlet for information, because we constantly retweet or reference what the other is doing. This nearly doubled my reach. I think the ability to nurture our network with students is just as important as this informal network of organizations and offices.

Influence through action words:

 Like many others, I too have seen the studies that suggest word choice can influence actions HERE HERE HERE . What the data will tell you is the use of verbs and action phrases like ‘via,’ ‘RT,’ ‘PLEASE RT!’ will increase the likelihood of retweets or students clicking on your links. It also has been shown that overusing #hashtags and ‘@’ will decrease the likelihood of link clicks. I initially set out to utilize these principles. If I have a clear outcome for what I am sending out, the last thing I want to do is muddle it with #hashtags. If I use a #hashtag it is to file things that will continually that I hope will be beneficial for students (club happenings, involvement opportunities, seminars).

Lesson learned along the way:

I have gained a lot of insight and base my decisions through the use of Crowdbooster and bit.ly. Both platforms provide free analytics to users. I use Crowdbooster as a visual guide to examine the effects of each tweet. I can see the reach it has and how students interact with it. Two good features that are available are the recommendations tab and the ability to time tweets. The recommendations tab highlights positive interactions others have had with you and how you can best address it. You can also set up timed tweets. I know through my data, that our students respond more in the afternoon hours. I can set up a complete timeline for the dissemination of tweets for an entire week based on this data. Secondly, if I find out something is occurring next week, but I do not want to forget about it, I can go ahead and create the content and set it for a more appropriate day. This makes things much easier when I am in a time crunch.

I use bit.ly to see what is happening off of Twitter per se. You can track how students are getting to and from the links you are sending out and how often they are being clicked. Bit.ly integrates nicely with Twitter and you can tweet directly from their site. The bonus is that while students may not be engaged in your Tweet directly (i.e. retweeting or responding), you can examine traffic to and from the links you provide.

I firmly believe that without the use of these tools, I would be running on pure speculation. These platforms have really shaped not only what I am doing, but creating a better experience for those who follow.

The one thing I must remember is that building a platform that students are engaged with takes time. This is a slow process. For an account that has lain dormant for a semester and has little advertising, I am happy with the growth that has occurred.

I hope this post sparks some ideas in others who are struggling with their account and even creates some conversations on best practices. I would welcome the chance to explore further avenues through additional comments.

Chris Huebner is an academic advisor in the School of Journalism and Mass Communications at the University of South Carolina

Some of the best lessons I have learned about how to adjust my own style have come from being observant to nuances such as fonts on resumes, or how people title their documents.

Little things can make a huge difference.

While looking through application materials, for example, I have learned that “ADAMRESUME2006.docx” probably is not the most professional-looking title choice. I have also developed a belief that all application materials should be submitted in PDF form to preserve formatting. And no Comic Sans allowed. If you are going to submit a personal website, make sure that it’s relevant to the position. Do not gloat.

I could go on for volumes.

Serving on search committees and paying attention can be a superb way of developing what works and what does not work for one’s personal style. There is no guaranteed recipe for application success, because committees are subjective. Yet, in a time when the economy is crunched and job competition is fierce, making a great first impression as a job applicant is monumentally important.

So, my unwarranted advice: really use search committee experience as an exercise in self-reflection and make notes about what you feel is effective and what you feel hurts an applicant’s chances. When you look at a resume or cover letter and react with a feeling of discomfort, pay attention to what exactly is eliciting the response. If something really impresses you, write that down as well. When it comes time to take the next step in your own career, you may be glad you did.

Adam J. Ortiz is a House Director at Hampshire College.

Constanza (Connie) Cabello

As graduate students, we had taken the time to figure out many cost saving measures. We flew into the cheaper airport, fit nine of us in a shuttle into downtown, and me and my three closest cohort friends shared a $99/night room in the Days Inn. (No, it was not one of the conference hotels.) The room was “non-smoking” yet we all had a slight stale smoke smell to our interview clothes, and I am still not sure if something of a questionable nature was rolled up in the carpet that sat at the end of the hall all week.

I forgot pajamas, packed uncomfortable shoes, and spent more time agonizing over what sessions I should go to instead of actually attending the sessions. I can honestly say, my conference experiences have only gotten better as I have spent more time in the field. As I started planning my conference season, I thought it would be useful to solicit advice from others in the profession to share with those attending their first conference this year. Thank you to all who shared, I think we have a great collection of wisdom to pass along. If you didn’t get a chance to share your tips, please feel free to add them to the list!

My own advice from the D.C. conference years ago? 1) If you are able to, splurge on a conference hotel. Being in a comfortable space really makes the conference more enjoyable, and being in the midst of all the happenings gives you a chance to make some great connections. 2) Pack snacks and bring a reusable water bottle. 3) Take some time to explore the city and sights around the conference location. It’s a good mental break, and a great way to find good restaurants and unique souvenirs. 4) Everyone around you may be a potential colleague or supervisor. Be kind, be courteous, and don’t get too crazy at the regional receptions.

I wish you all a successful and fulfilling conference season!

Earlier this year, I was honored to be invited to attended the inaugural #140edu conference in NYC which brought together several hundred educators for two days to talk about the future of education. Modeled after TED, each person was given roughly 10 minutes to talk about his/her topic. My topic was on leveraging social media to increase student engagement outside the classroom. You can watch my keynote here.

After the first day of the conference it was clear that the focus of my talk was different than almost everyone else. While everyone was involved in education some how and had a desire to improve it, almost all the topics involved how to make “in-classroom” learning better, while my focus was on “out-of-classroom” learning. In higher ed this is often an area managed by a Student Affairs department.

I’ve attended dozens of education reform/revolution type conferences over the years, and I always end up feeling like the lone wolf talking about the “out-of-classroom” learning space. The informal learning moments that happen in-between classes.

Higher education analyst, Thomas G. Mortenson, revealed that a typical student will spend 15% of their day in class or working on classroom work and 35% of their day sleeping. That leaves 50% of the day for working or hanging around the campus community.

According to a UCLA national study of college seniors 4 out of 5 seniors say their most significant learning moments happened outside the classroom.

Academic researchers Astin, Tinto, and several others, conclude that the more socially involved a student is within the campus community, the higher his/her retention and graduation rates are.

With such strong data to support the work I’m doing, why do I always feel like an outsider at the education reform conferences where the conversation is dominated by in-classroom learning?

1. Understanding job expectations
2. Enhancing supervision skills
3. Moving up in the field of student affairs
4. Adequate support from supervisors, mentors, and colleagues
5. Fostering student learning
6. Developing multicultural competencies
7. Understanding the culture and facilities of the college/university

I think it is worth it to note that the top three competencies are not typically topics found in a student affairs graduate curriculum. I agree these competencies are important; if not the most important for a new professional to master quickly. If you cannot understand your job, meet job expectations, and manage the people you supervise efficiently; moving up in the field will be challenging.

The article also speaks to the fact that there is no real consensus on what competencies new professionals should master to progress through the field. I have noticed personally and through other colleagues, that we briefly start out as generalist and then begin to develop interests in areas that will give us “expertise.” Once we become an office-proclaimed guru, our new found expertise makes us more marketable for the jobs we want in the future.

Participants also ranked their preferred delivery method for professional development. In almost every category mentoring was the preferred method of professional development followed by workshops, self-teaching, and administrative shadowing. It is clear to me why mentoring is the preferred method of delivery. No surprises here; mentorships offer many benefits including an unbiased opinion, one-on-one consultation, and networking opportunities. I wish the study expounded more on methods of self-teaching, but I’m assuming this means new professionals are taking advantage of webinars, scholarly books and articles, etc.

This is a reoccurring topic in students affairs, typically under the heading, “What I Wish I Would Have Learned in Graduate School.” The article does state that while there are professional organizations that have outlined core competencies for professionals; there is limited data on whether graduate programs are using these core competencies in graduate curriculums.

I have been out of graduate school for a while, but have programs evolved to include more core competencies like staff supervision, management, workplace politics and human resource management? If not, shouldn’t they be doing so?

Carla Finklea Green is a residence hall director at Old Dominion University.

Harvard Business Review writers Linda Hill & Kent Lineback recently wrote an article titled “The Three Networks You Need.” Here’s a quick overview of each network:

- Your Operational Network – People you lean on to complete your day-to-day work within your job role.

- Your Developmental Network – People you lean on for emotional support.

- Your Strategic Network – People who work on the outskirts of your profession who dabble in the worlds that surround your own.

The article argues that operational and developmental networks happen naturally, but strategic networks don’t but are equally as important because…

“the forces that drive change in your field will probably come from outside your current world.”

Education is known for its walled gardens, but with shifting times and increasing external pressures, the need for Educators to build up their strategic network is extremely important so they can better be prepared for the outside forces that are driving change in their field. This theme has been echoed at Student Affairs conferences I attend:

We agree H.Ed. fails to use outside expertise. I'd argue further: H.Ed. doesn't repect or value outside expertise. Thoughts? #heresy #sachat

March 29, 2011 4:40 pm via UberSocialReplyRetweetFavorite

@MelRoc7

Melissa Rocco

It’s an honor to have so many Educators include me in their strategic network and respect my opinion and thoughts even though I don’t work day-to-day at an institution. Instead, my time is spent working on identity development, technology, social media, and online engagement with hundreds of institutions and businesses. My view, and world, are different but often very relevant to the shift happening in Education. Some value my view, others refuse to listen.

I consider many within the #SAchat community to be a part of my strategic network because they DO work day-to-day at an institution. I lean on many educators almost daily for advice and suggestions. Some of my best ideas come from people who are totally outside the work I do.

What about you? If you were to map out your strategic network, what people from what worlds would you want to include?

We’re constantly asking how we can engage with our students more. In fact, we ask it so routinely that when I hear it, part of me shudders a little.

As I look across the landscape of channels in which we push out to communicate and engage with our students (walk-in appointments, events, individual counseling sessions, workshops, infosessions, posters, TV screens, flyers, postcards, Facebook posts, Twitter feeds, Foursquare check-ins, blogs, vlogs, text messages, websites and email – lots and lots of email) I’m often left wondering: in what way are we not engaging with them?

We communicate and engage with them through pretty much every imaginable pathway, yet we still believe we’re not engaging with students and they’re not engaging with us as they should.

This brings up the next question: in what way are we expecting engagement? At what point will we believe students have engaged? Is this possible?

What do you think?

Are we over communicating with our students? Are we asking them to be too engaged? At what point will we feel we have successfully met that engagement threshold or are we truly asking the wrong question?

Nick Simonton manages the marketing and communications for Student Life and the Career Center at the University of Washington.