In my last post I wrote the following line: “Let me just say, the ‘real world’ as a term is bogus. If college is a fake world then it’s our fault for creating it.”  The line came out naturally, and I didn’t think about it much after typing it, although it kept grabbing my attention as I proof read the post.  I took some time to reflect and ended up  taking a walk and jotting down some notes.

I realized I hear those statements all the time from students: “When I enter the real world…”  I struggle with the idea that somehow college is not the real world. That belief is counter to what college is about: exploration and adventure, trial and error, and embracing things that are different.  Most universities do offer a comfy world within their campus by offering every service needed: food, shelter, medical care, counseling, activities, etc.  Four-year institutions market themselves in nice neat packages, a get away of sorts for students.  It’s the last hideaway before the scary real world takes over and worries like taxes, mortgages, and car payments creep in.  Even though the majority of freshmen are 18 and considered adults, we provide most services for them, without students even having to ask. What are students losing by having everything at their fingertips?

There are very few things that traditional four-year institutions do not offer.  There are competing thoughts on how this came about. It might be because the collective buying power of a large group affords the opportunity to offer discounted services, or universities wanted to attract students and ensure they had a comfortable stay.  I will say for certain that it’s not due to student development theory.  Student affairs grew from campus need, student development theories hadn’t even been dreamed up yet when the student affairs movement began. No matter how it came about, we ultimately ended up here:  A mix between an all-inclusive resort and a home for the elderly (with less elderly… although that population is growing).

Beyond the fact that students have everything they would need at their disposal, the part that concerns me the most is the relative alienation of our students from the surrounding community.  Students don’t to need to venture out into the community unless for small activities like going to get food or grocery shopping.  The community within the campus is enough for most students. The problem then becomes students don’t engage their community because they don’t need to.  Universities promote community engagement but it doesn’t go much further then community service and internships. My concern is institutions don’t hold these ideals valuable enough to urge our students to step beyond the walls and truly engage the diverse communities they reside in. Community engagement should go much deeper. Same for diversity, it  shouldn’t mean just the diverse backgrounds and perspectives of those attending college. Our communities are built on diversity and should be embraced as a resource and learning tool.  What stories are we cutting out by building walls between community and college. Are we afraid of having students leave campus?

There are programs across the country that urge student-community interaction.  While doing benchmarking interviews for a project I came upon two welcome week programs that piqued my interest: American University’s Discover D.C. program and Cal Poly San Luis Obispo’s SLO Bound program.  Both programs recognize the necessity of student familiarity with their surrounding communities, not as a passing experience, but as a resource and integral part in learning.

I hope institutions urge their students to embrace community for everything it offers. If not, we are missing an opportunity to show students how truly amazing our communities can be.

Steven Harowitz is a graduate student at the University of South Carolina, and serves as the Graduate Assistant for Carolina Productions.

There was an incident on our campus several weeks ago that could have ended very badly, but it turned out to be a misunderstanding about an umbrella. It was early Friday morning and an alert went out that someone had been spotted on campus with a rifle. The suspect was located near the residence halls, but everyone on campus was supposed to find shelter.

I happened to be in a room with several other staff members along with a few students and many different rumors were zipping around. While we were locked down a fellow staff member said something along the lines of “I can’t imagine being on the wrong end of a gun or being shot”. I wanted to reply “you may not be able to imagine it, but can you separate yourself from that image enough to relate to someone who has been on both sides of a deadly weapon?” Her comment made me think about our lack of awareness and I can only hope it made a few others think, too. How many students in that office know someone who’s been involved in the war? How many of the staff members there have family overseas with our military? Or, it could be worse, how many people in that room have lost someone due to war? I was lucky, my husband could have been on the ground in the war zone, or he could have been forced to stay in when his contract expired, but for someone else, that comment could have brought up a lot of sad memories.

Although I think every campus should have an office to support veterans, military personnel, ROTC students, and those on campus with military connection, a veteran-friendly campus can start with awareness. Students with military connections, whatever it is, may not want to be recognized, or may want to be recognized, but we should be aware of their presence. Attitudes toward the war(s), current administration, or military as a whole can be communicated in many ways, and we should be aware of how those attitudes can affect our students. Comments, even during times of high stress, can show our ignorance or lack of compassion toward students who have faced some very scary times.

I know I could have had that conversation with my fellow staff member, but it also came back to her identity development and willingness to accept new idea and concepts. I also don’t think it would have been an appropriate time to really discuss awareness of language. But I do think it’s good to keep in mind the multiple identities of our students, which can include some type of military history, background, or connection.

Chelsea O’Brien is a Senior Staff Assistant at Rochester Institute of Technology.

With 250 million active users and over one billion pieces of content being shared weekly on Twitter, the reality is the realty can be rather crammed. When I started my first advising job back in January, I was unofficially given the reins to the office’s Twitter account. No one else wanted the responsibility. Here I was, first job and already steering the office leftovers. I was rather intimidated at first, because up until that point I had only used Twitter to acquire information- never to create it. So I played it safe. I sent out lifeless Tweets. Guilty as charged!

Job Fair Tomorrow!…Oh to those poor students who were currently following my drab, dust collecting, antique-Tweets!

Boring right? Never had I paid any attention to strategy or even looked into what others were doing. Over the summer I was finally fed up with getting steam-rolled by the newsfeed. It was time to create some elbowroom.

I now see the utility in social platforms as a means to student engagement. When I first started I was merely pushing out information with no real direction. As I explored what others were doing and really got into social listening, I started to conceptualize how our account could be used as an engagement mechanism.

Through trail and error and the use of simple analytics, I have found a set of guidelines that I feel work for our academic advising office (and perhaps others). While I am still developing my mode of operations I am confident that my guidelines will create the framework for a much more interactive account and will meet my expectations for creating engagement opportunities for our students.

Find common ground:

According to Forrester Research Group  students fall under the category of creators and conversationalists. This means not only are students highly connected, they operate on a higher level of social activity. While they may not create as much content, they are about sharing content. It took me awhile to figure this out, but I believe the key to engaging students has come from finding common ground or unique ways to identify with my student population. While it has been difficult with the 140-character limit, I try to tie in the relevant info with a colorful anecdote. I have found that the bulk of retweets occur when I used something they can identify either personally or experientially.

Know your network:

 I know that not every one of our students follows our account. That does not mean we cannot reach them. Informal networks of offices on campus can be a huge benefit. This is something that I have learned early on.  So create ecosystems of campus partners to help provide information that you may not have access to at all time, along with a great way to increase your potential impressions. For example, I have a great relationship with our student run production office. I know a lot of our students follow their account, because they are involved in some capacity. Through conversations with their account manager, I now have a larger outlet for information, because we constantly retweet or reference what the other is doing. This nearly doubled my reach. I think the ability to nurture our network with students is just as important as this informal network of organizations and offices.

Influence through action words:

 Like many others, I too have seen the studies that suggest word choice can influence actions HERE HERE HERE . What the data will tell you is the use of verbs and action phrases like ‘via,’ ‘RT,’ ‘PLEASE RT!’ will increase the likelihood of retweets or students clicking on your links. It also has been shown that overusing #hashtags and ‘@’ will decrease the likelihood of link clicks. I initially set out to utilize these principles. If I have a clear outcome for what I am sending out, the last thing I want to do is muddle it with #hashtags. If I use a #hashtag it is to file things that will continually that I hope will be beneficial for students (club happenings, involvement opportunities, seminars).

Lesson learned along the way:

I have gained a lot of insight and base my decisions through the use of Crowdbooster and bit.ly. Both platforms provide free analytics to users. I use Crowdbooster as a visual guide to examine the effects of each tweet. I can see the reach it has and how students interact with it. Two good features that are available are the recommendations tab and the ability to time tweets. The recommendations tab highlights positive interactions others have had with you and how you can best address it. You can also set up timed tweets. I know through my data, that our students respond more in the afternoon hours. I can set up a complete timeline for the dissemination of tweets for an entire week based on this data. Secondly, if I find out something is occurring next week, but I do not want to forget about it, I can go ahead and create the content and set it for a more appropriate day. This makes things much easier when I am in a time crunch.

I use bit.ly to see what is happening off of Twitter per se. You can track how students are getting to and from the links you are sending out and how often they are being clicked. Bit.ly integrates nicely with Twitter and you can tweet directly from their site. The bonus is that while students may not be engaged in your Tweet directly (i.e. retweeting or responding), you can examine traffic to and from the links you provide.

I firmly believe that without the use of these tools, I would be running on pure speculation. These platforms have really shaped not only what I am doing, but creating a better experience for those who follow.

The one thing I must remember is that building a platform that students are engaged with takes time. This is a slow process. For an account that has lain dormant for a semester and has little advertising, I am happy with the growth that has occurred.

I hope this post sparks some ideas in others who are struggling with their account and even creates some conversations on best practices. I would welcome the chance to explore further avenues through additional comments.

Chris Huebner is an academic advisor in the School of Journalism and Mass Communications at the University of South Carolina

My first student affairs association conference was the 2006 NASPA held in Washington, D.C. I was graduating from my master’s program that spring, and several of us were heading East to participate in The Placement Exchange.

As graduate students, we had taken the time to figure out many cost saving measures. We flew into the cheaper airport, fit nine of us in a shuttle into downtown, and me and my three closest cohort friends shared a $99/night room in the Days Inn. (No, it was not one of the conference hotels.) The room was “non-smoking” yet we all had a slight stale smoke smell to our interview clothes, and I am still not sure if something of a questionable nature was rolled up in the carpet that sat at the end of the hall all week.

I forgot pajamas, packed uncomfortable shoes, and spent more time agonizing over what sessions I should go to instead of actually attending the sessions. I can honestly say, my conference experiences have only gotten better as I have spent more time in the field. As I started planning my conference season, I thought it would be useful to solicit advice from others in the profession to share with those attending their first conference this year. Thank you to all who shared, I think we have a great collection of wisdom to pass along. If you didn’t get a chance to share your tips, please feel free to add them to the list!

My own advice from the D.C. conference years ago? 1) If you are able to, splurge on a conference hotel. Being in a comfortable space really makes the conference more enjoyable, and being in the midst of all the happenings gives you a chance to make some great connections. 2) Pack snacks and bring a reusable water bottle. 3) Take some time to explore the city and sights around the conference location. It’s a good mental break, and a great way to find good restaurants and unique souvenirs. 4) Everyone around you may be a potential colleague or supervisor. Be kind, be courteous, and don’t get too crazy at the regional receptions.

I wish you all a successful and fulfilling conference season!

Your Best Year Yet

August 17th, 2011 | Posted by Matt Pistilli in #sachat | Marketing - (0 Comments)

A project I was assigned recently involved analyzing a set of grant applications. The proposals were centered on using technology to enhance student success. My job was to determine commonalities and missing pieces across the proposals. From a list of 20 or so findings, here are the four takeaways I believe are pertinent to our work:

  1. Even in a fairly well-defined grant program, definitions for common terms differed greatly across the 81 proposals.
  2. Many authors used buzz words in their application narratives, but failed to back up those words or concepts with knowledge or examples that showed they knew anything about the terms.
  3. Risks and obstacles associated with the implementation of the project almost always dealt with resistance to change in other areas of campus.
  4. Student affairs units were woefully absent among the collaborators in proposed initiatives.

In an era of fiscal responsibility and budget cuts, relevance matters. In era of accountability, meaningfulness is important. In an era of continued alteration, adaptation is key. In an era of “do more with less” (whether you ascribe to that theory or not), collaboration is necessary.  So, I ask you to consider the following as you plan for the upcoming academic year:

  1. Does everyone on campus understand what you do? If not, why not, and how will you address that this year?
  2. Do you use buzz words so you can be a part of the conversation, or are you driving the conversation because you and your area are the buzz of campus?
  3. How are you addressing change head-on and helping others realize its usefulness and necessity?
  4. Are you collaborating with non-student affairs offices to learn about their work and efforts, enhance their programs, and impact your campus’ students? If not, why not, and who’s at the top of your list for contacting?

It’s a new year, with new possibilities and new opportunities. How are you going to make this the best year yet? Not ever, because that implies you’ve no way to improve from now. Just yet… better than years past, setting a solid foundation for the years to come.

Matt Pistilli is a research associate in Information Technology at Purdue University. Connect with him on twitter.

As Student Affairs (or in my case Student Life) professionals, one of the key metrics by which we measure ourselves is the level of “engagement” with our students – how they engage with our programs, services and campus in general. We’re constantly trying to find ways to involve our students and encourage them to use our services and come to our events – to share knowledge and build community and, well, engage.

We’re constantly asking how we can engage with our students more. In fact, we ask it so routinely that when I hear it, part of me shudders a little.

As I look across the landscape of channels in which we push out to communicate and engage with our students (walk-in appointments, events, individual counseling sessions, workshops, infosessions, posters, TV screens, flyers, postcards, Facebook posts, Twitter feeds, Foursquare check-ins, blogs, vlogs, text messages, websites and email – lots and lots of email) I’m often left wondering: in what way are we not engaging with them?

We communicate and engage with them through pretty much every imaginable pathway, yet we still believe we’re not engaging with students and they’re not engaging with us as they should.

This brings up the next question: in what way are we expecting engagement? At what point will we believe students have engaged? Is this possible?

What do you think?

Are we over communicating with our students? Are we asking them to be too engaged? At what point will we feel we have successfully met that engagement threshold or are we truly asking the wrong question?

Nick Simonton manages the marketing and communications for Student Life and the Career Center at the University of Washington.

WiFi Banner

While some of you already know this, the other night on Twitter, an impromptu conversation started about whether or not professional associations in Higher Education should invest money in development of Conference Apps versus providing free access to WiFi at their respective national conference locations. Here is the “Storify” of that conversation.  I’m interested in your feedback and hope the conversation and information is shared with those planning events next year.  Thanks to all those who engaged with me and answered the questions so thoughtfully.

The big takeaway is to make sure you ask your respective membership what they are more interested in and if you can do both, then do so!

After reading the tweets below, what do you think? Should professional associations be investing their time and money in developing a conference app or finding a way to provide free access to WiFi?

How many times have you sat in a meeting where hundreds of great ideas are tossed around, but in the end, not much happens? In his book Making Ideas Happen, Scott Belsky repeats the adage that creativity (or productivity, progress in our projects, and growth in relationships) is 2% inspiration and 98% perspiration.

He examines this idea through a simple formula: Creativity x Action = Impact.

So someone who is incredibly creative (a perfect 100) but doesn’t translate those ideas into action has very little impact. (100 x 0 = 0)

But someone who’s marginally creative (a 50) and even marginally moves those projects forward (a 50 again!) can have an exponentially greater impact. (50 x 50 = 2,500!)

This has powerful implications for higher ed, where thinkers thrive and “vague-agendaed” meetings can creep up from every corner. We can have all the ideas in the world, but if we can’t move them into reality, we miss the point. Moving ideas to action takes practice. It takes systems. It takes a willingness to fail. In fact, we can count on some things failing.

In the ResLife world that changes how we look at events, projects, and even tactics for growing RAs. Try things. See what succeeds. Move forward and learn.

We need to go through quicker learning cycles, moving ideas to action.

One quick, incredibly simple example. I put together a “lessons from last year’s RAs” booklet this year – by emailing the RAs at the end of the year and requesting feedback. We just needed enough to fill it out. Is it perfect? No. But it’s much better than what we had before – nothing. And in the end, it was a useful, helpful piece that carried more credibility than some of our training sessions because it was from RAs to RAs.

What about you? How have you seen a bias toward action make a difference on campus? Where can it be more challenging?

Jon Sampson is a Program Coordinator and Residence Director at Azusa Pacific University.

The Cronk News Logo

Replay to be posted soon! Check back later please!

Friday, April 1 from 5:00pm – 6:00pm EST
Broadcasted over Vokle
Video Hashtag: #SA30

I sat down (virtually via Vokle) with the Cronk News Staff for a Live Video Interview in April.  The Cronk of Higher Education is an online faux-magazine founded by editor-in-chief, Leah Wescott, in June 2009 to provide critical and satirical analysis of the current events and daily routines at colleges and universities. (source: cronknews.com/about)

During the interview, I spoke with Leah WescottBrody Truce, and THE Irma Pelt about all the work they do with the Cronk, how it has grown in almost two years, and its impact on Student Affairs and Higher Education. It was great conversation and everyone involved had a great time!

To learn more about The Cronk of Higher Education , visit them at their website: http://www.cronknews.com

Bios:

Leah Wescott: Daughter of a school superintendent dad and a newspaper editor-in-chief mom (CronkNews was in her genetic code).  17 years as a higher ed practitioner at public, private, co-ed, single-gender, religious and independent colleges.  Taught full-time for 5 years.  Aggressive idealist

Brody Truce:  Full-time academic dean and curriculum guru; Part-time higher ed fashion critic; Experienced administrator; traditional college and hospital university environment; Hoping the Supreme Court will allow legal marriages between one man and one Microsoft Excel application.

Irma Pelt: Full-time student affairs practitioner; National and regional organizational leader and activist; Published author and editor.  Winner of 1956 Miss Teen America pageant

What questions do you have for Leah, Brody, or Irma? Please leave them in the comment section and I’ll try to incorporate it during the interview!

IF YOU’VE MISSED ANY OF MY LIVE VIDEO INTERVIEWS, CHECK THEM ALL OUT HERE. THANK YOU!

Picture of the Twitter bird and a birthday cake

This post is part of BSU’s BlogFest during the 2011 BSU Social Media Week festivities.   Today’s writing prompt: “What role does technology play to help or hinder relationships?”

Five years ago, Twitter was born, and I had no idea how much it would change my life, both professionally and personally. If you told me this two years ago when I first joined the Twitter community, I would have said you were crazy.  But as many of you know, Twitter as been a transformative force in my life and helped me build so many meaningful relationships I would have otherwise not been privileged to.

When I read the prompt, my answer depends on how you use “technology.”  It can hinder relationships if there is no balance with it in your life and I have certainly had my share of challenges in this area.  I rarely look at things as an “either / or”, I am more of a “both / and” type of thinker.  For a long time, I saw the use of technology, like Twitter, as either “on it” or “off it”, mainly because I did not fully understand it’s purpose in my life.  This caused a lot of unbalance and unnecessary stress, because like many things I do, I want to be the best at it so I can teach others with confidence (this comes from my parents.)  So I was on Twitter ALL THE TIME, to learn everything I could.  But recently, I have changed a bit, and embraced Twitter with a “both / and” approach.   Like my email and voicemail, I check in on Twitter when I have the chance and mainly to respond to mentions and DM’s, and to RT good content.  I no longer try to keep up with everything (because I simply can’t), knowing that my Twitter community will RT the good stuff anyway.  I have seen myself move further away from Facebook and frankly, would disconnect my account today, if it weren’t for the work I do in Higher Education to try and build learning communities.

As I think about Twitter as a relationship builder, it really matters how you spend your time there.  I love meeting new people, helping out where I can, and connecting them with others I know.  Those are big reason why I am on Twitter.  If you choose to be part of it, you may for a variety of reasons.  If you do, I have a few pieces of advice, especially for our Bridgewater State students:

1.  Have a purpose. Are you looking to network? Meet new people? Grow current relationships?  Whatever it is, understand that Twitter is an INFORMATION NETWORK that can be social at times… it is NOT a social network by definition.  Thus, you must have a clear purpose to joining Twitter or you simply won’t get it.
2.  Fill in all your information, please. I see so many people / brands who don’t fill in their information, including a current/accurate picture, website (use your LinkedIn or Facebook URL if you don’t have your own site), and who they are / what they do.  How can I trust your content when I can’t read ANY info on you.  The first step in getting me to follow you is to have this information complete and accurate.
3. It takes time to build relationships. Be patient as you develop your online identity.  Listen more than you tweet initially, but when you feel comfortable, get to know your community members one tweet a time.

Technology has certainly been a relationship builder and it can be for you if you want it to be.  If your main technology is a mobile phone, laptop, iPad, etc., be mindful of how you use it and know that its OK to unplug once in a while.  I will certainly be doing more that this summer.

Happy fifth birthday Twitter :-)

What technology is your relationship builder or hinderer? What have been your habits and do you need to reevaluate how you use it?