“I know from my own education that if I hadn’t encountered two or three individuals that spent extra time with me, I’m sure I would have been in jail.” – Steve Jobs

“I’m a very big believer in equal opportunity as opposed to equal outcome. Equal opportunity to me, more than anything, means a great education. Maybe even more important than a great family life. We could make sure that every young child in this country got a great education. We fall far short of that.” – Steve Jobs

“It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one’s environment.” – Steve Jobs

“School was pretty hard for me at the beginning.” – Steve Jobs

“[In school] I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came close to really beating any curiosity out of me.” – Steve Jobs

“[My teacher] basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.” – Steve Jobs

“I’d like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?” – Steve Jobs

“The unions are the worst thing that ever happened to education because it’s not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can’t teach and administrators run the place and nobody can be fired. It’s terrible.” – Steve Jobs

“The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.” – Steve Jobs

“…if you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part.” – Steve Jobs

“Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple. So this has been ten lifetimes.” – Steve Jobs

“I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?” – Steve Jobs

“I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.” – Steve Jobs

“The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.” – Steve Jobs

“Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.” – Steve Jobs

This was a sad day. One of my favorite stores let me down.  Target, how could you do this?

My colleague at Bridgewater State posted this photo on his Facebook expressing his disappointment at this marketing approach and I took the liberty of sharing it with the student affairs community on Twitter.

The result was a flurry of “Retweeting” and conversation and many people wondering if this was a one-time mistake by a manager in a location that shall remain anonymous in Millbury, MA or a company approved display approach for their “off to college” season.

Needless to say, this is a huge disappointment to see a major retailer advocating for binge drinking and targeting (pun intended) families of incoming students in a store’s attempt to be “fun.” A large retailer like Target is in an outstanding position to support student success on college campuses and I would hope we would see support for the goals of higher education instead of this slap in the face.

I really hope that incoming students and their families out there who are going back to school shopping are savvy enough to realize that the list of “campus essentials” need not include ping pong balls, solo cups, and a folding table. If you don’t believe me, please consult your campus’ student handbook to find out what potential student conduct sanctions we may need to discuss.

One additional interesting piece of this whole dialogue has been the lack of response from Target to what I believe was a significant level of conversation over the course of a day.  I posted this picture in a tweet at 11:15 a.m. EST and the message was mentioned or retweeted more than 65 times over the course of the day in my Twitter feed alone.

The Target corporation has 29,213 followers so I am quite sure they have a long column of @ Mentions. However, 65 mentions on the same topic should probably be worth noticing, even if over the weekend. This is a great example of why any organization should be monitoring their online brand. One response to my tweet at some point today may have helped to quell some of the dissatisfaction.

On another note, another colleague emailed Target with a complaint about this display and in a matter of hours received an email reply  that included the following quote:

“We try to represent our merchandise in a manner reflecting our company philosophy and image as a fun, family-oriented store, while serving many guests with diverse tastes and interests. Of course your thoughts and comments are a big help to us, and I’ll be sure to let our Advertising executives know what you’ve had to say.”

Oh, Target. I’ll refrain from writing about your claim of “family-oriented” while we are talking about what is clearly a beer pong display. Instead, I will ask you to learn a little more about what it takes for students to be successful in college.  We need you to play a supporting role in helping young people to get the best possible messages about what it takes to succeed in college.

The student affairs community can play a great role in educating retailers about ways they can help us to promote positive messages about college student success.  How do you think we can best share our expertise?

Thanks to everyone who participated in today’s #SAchat focusing on Creative Student Leadership Development.  Each week, we continue to grow our numbers and today’s chats produced over 1,200 comments from over 100 student affairs professionals,  graduate students and undergraduates interested or working in the Student Affairs field!

In case you missed it, below is a quick recap. If you haven’t yet participated in an #sachat, learn more here.

Full Transcripts
DAYTIME:
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EVENING:
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Today’s Top Contributors

@The_SA_Blog
@m1hamilton
@princeje
@edcabellon
@debrasanborn
@cindykane
@ARL275
@jollyjinster
@cleders
@thestacyface

Here’s to another successful set of #sachats!  What are some other topics you would like to see us cover?  Please let us know your ideas and feedback to keep #sachat growing strong.

Until we next week, (if you haven’t already done so) please make sure to join our growing Facebook Page, currently at 2,600 and adding new #studentaffairs friends every day!  Thanks for your continued support!

I officially love Twitter.  Over the summer, I dove into the Twittersphere and have fully adopted it into my professional life.  Even though I've been fortunate to gain a small following on my @edcabellon Twitter account, I've really wanted to grow our Campus Center Twitter account as well.  I still believe that students are out there on Twitter, I just needed to find them.  Well last night, I did just that.

I signed onto my "@BSCCampusCenter" Twitter account, knowing that First Year students had moved in and many returning students were about to make their trek back to campus.  I went through "http://search.twitter.com" and typed in "BSC".  As the search completed, many of the results turned in the tweets about the "Hertha BSC" German Football team, but a few turned back some Bridgewater State College commentary.  One student's tweets though, stood out:

Heidi1 

So I started following her on Twitter, read a few more lines of her Twitter feed, and then started reading her Blog that was linked from her Twitter bio.  She had a video blog post up and some very insightful, and well written blog posts.  Within about 15 minutes, she started following our @BSCCampusCenter account and then Tweeted:

Heidi2 

Well, that got my attention :-)   So I read more of her Twitter feed and noticed some BSC references, but nothing too out of the ordinary, so I decided to send her a Direct Message (DM), which is a private message through Twitter that only she would be able to see:

RCCDM1 

Thinking nothing of it, I went along and continued my search for more BSC students.  Within minutes though, I got a DM back, that just blew me away…..

Heidi4DM 

At that moment, it dawned on me.  That simple act of connecting and communicating from a BSC office made her feel more a part of the community.  Then, in her Twitter feed, I noticed that she had tweeted to everyone:

Heidi3 

I was beyond excited!  Twitter had given us the opportunity to connect in such a unique way.  We hadn't even met in person, yet she felt more engaged with the college.  Her view of BSC changed in that one Tweet, at least enough to accept my invitation to come in and meet me and our staff to further our conversation.  Her reply?

Heidi5DM 

I will continue to use Twitter to connect with more students in this way and encourage you to do the same!  Share this story with your colleagues who still may be weary about using Twitter to connect with students, because it can work!

Best wishes on a great opening for you all!