One of the luxuries of working at a new institution is that I get to play a central role in developing the identity for my “office”. While I believe that it is important to first create a mission, vision, goals, & outcomes; that process has me wondering if I should my office be called campus activities or should it go by a different name?

My thought right now is that I definitely need to move away from “campus activates”. Since I’m charged with developing the leadership development, student organizations, and programming experiences; I think “campus activities” does not does not cover the full scope of what I do.

With that said, this has not been easy. I’ve asked on Twitter for some ideas & have gotten some great feedback from folks but there’s one problem: coming up with an awesome acronym. One thing that I think I am learning through this process is the importance of language selection, especially in marketing. I think we student affairs professional get caught up in our jargon a lot which can stray us from who we’re trying to serve in the first place. I’ve also come to realize that I don’t like using “student” because

So, here’s what I like so far:

Campus Leadership, Involvement, and Programs
Campus Activities and Leadership Programs
Campus Life

Like any of ‘em? Have an idea, let me know.