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Learning from a Flop


Posted by Chelsea OBrien on 15 Oct 2012 / 5 Comments



Photo from Eve of Reduction

 

Over the summer my school changed a few things in one of our buildings: they turned a lounge into a lab, created a new lab, and combined two student lounges into one. We also had a new faculty member take over a high-interest class. The lounge-into-lab is now utilized by three or four classes. The new lab is used by a single instructor for her specialty class. The new lounge lacked furniture until mid-September, and that was the biggest problem. So, we came up with a solution: hold an open house showcasing all of the new changes.

After some discussion, we had a date and time. I had our student workers create a poster, I ordered sheet pizzas and soda, contacted faculty to show off work from their classes, and scheduled student workers to help out during the event. It was a decent amount of work, and as always there were minor issues leading up to the evening event — a faculty member informed the office that there was a misspelling on the poster, and a featured faculty member was going to be late due to a previous commitment.

We had planned to have the event from 4pm to 6pm. At 4pm students started flocking to the lounge with the pizza. By 5pm, there were no more students, no more pizza, and I had sent all of my student workers home.

It was a flop. Not a total flop, because the students who attended now know about some of the changes, but it could have gone much better. Some of the faculty involved thought it was great. After thinking about it, and discussing it with colleagues, there are things that we could have done differently. I don’t know if we’ll be doing another Open House in the near future, but some of the lessons can be transferred to other events and we’re always putting on other events.

We could have offered pizza in all of the rooms we were showcasing or involved more faculty members. After learning of a misspelling on the poster, my coworker and I decided that we should look for a student with a design background to work on an as-needed basis. We should have offered it earlier in the year instead of during week three. I also think that if more faculty were involved, the faculty who utilize the new computer lab, for example, we could have had more students attend. If we had planned activities, such as a raffle for completing a passport or other incentive to visit all of the locations, students may have spent more time at the event.

Do you think our goal of a two hour event was too lofty? How would you bring more students to an event like this?

Written by Chelsea OBrien

I'm currently a Senior Staff Assistant at Rochester Institute of Technology (RIT). I love student affairs and student theory and I'm learning to love the academic side of things. My passion is helping student succeed and my big-girl dream job is working with veterans going back to school. I garden, crochet, paint, take care of my 100+ year old house, spend time with my animals, and usually spend time car pooling with my husband.

  • BionicBookWorm

    I think two hours may be a bit much. What’s the real goal here? Is your purpose to attract students to an event, or to inform students of the changes and what opportunities they offer? Pizza is a classic lure, but it dominantly lures students who are interested in Free Pizza. What keeps them around after that? What value are they taking away from the event?

    You could have placed something of value in each room, maybe Pizza in one, drinks in another, or other give-a-way items (lanyards, pens/pencils/pads, etc.). Your ‘passport’ idea might work if at the end of filling them all out, they can submit the passport as a raffle entry. Throwing in a few survey questions as part of the raffle might be nice too, but you want to make sure the prize is worth the work.

    Labs and a lounge aren’t really a big draw the student body as a whole. Perhaps linking the open house to another project or event may have been a better way to go. Ultimately, I don’t expect huge turn outs for these types of thing as most students have ‘better things to do’ with their time.

    We run a weekly club event and I specifically don’t do extra food because I’m looking for students who want to be there, not ones that are just hungry and looking for a free slice. We do have a decent candy bowl, but that’s about it.

    I would decide what your exact goals are and then see if the investment is worth it, or if the results could be accomplished in some other way. A feature in the School Newspaper and a supporting Web-page hi-lighting the changes would likely have reached more people and been more informative (as it provides resources they can return to in order to refresh the info). Even a presentation to Student Government can provide for better outreach than posters & pizza. And, never underestimate the power of combining all of these things for a better turn out.

    • http://jbinfinity.blogspot.com/ Chelsea OBrien

      Thanks for your comment!

      I agree that the two hours was probably a bit much from a planning perspective. The reason it was set for two hours was that some of the faculty involved were going to do demonstrations, and we weren’t sure how much participation that draw. Looking back on it, two hours was a lofty goal for this type of event.

      One of the main goals of the event was to put a positive spin on the changes, especially the lounge that didn’t have any furniture until mid-September. A lot of students who use the lounge were really upset that the old furniture was taken away without being replaced, and we did a poor job, as a department, of communicating that the furniture would (eventually) arrive. Another goal was to get the word out about the two new labs. One of the labs is a full classroom of computers and the other is a smaller space with a few computer stations with special software for a class we offer. Unless the students use the labs for class they’re kind of off the beaten path and we wanted there to be an awareness of their existence.

      Your ideas of utilizing the newspaper and Student Government are great ones, and I’ll have to remember that for future events.

  • Mich7782

    I’m not so sure the event was truly a flop based on what you described. How many students did you have attend during that first hour? If it was a decent number, particularly relative to your department/program’s student population, then attendance could be considered a success. It is really hard to get students to come to events sometimes, particularly given their extremely varied schedules (work schedules in particular seem to be playing an increasing role), so if you got several students there at the same time, that is pretty great!

    I think the key for future events like this would be 1) goal-setting and 2) communication channels. If you have goals for attendance, participation in included activities, etc., it will make it easier to evaluate the success of the event. In addition, effectively communicating the event to students is crucial. For example, were you relying solely on printed materials to promote the event? If so, adding an e-mail and/or social media communication strategy could help increase awareness and remind students about the event.

    This open house as you’ve described it sounds like a wonderful way to familiarize students with your department, so it might also be a good tool for attracting new students as well. I assume your university probably has some open house/preview days for prospective students, and I bet incorporating something like this into one of those campus-wide events would be a great opportunity to help recruit future students to your program.

    Hope this helps!

    • http://jbinfinity.blogspot.com/ Chelsea OBrien

      Thanks for your comment!

      We did have a lot of students attend, I would say around 50 or so, and out of 600 that’s not a bad number for a Thursday evening. One of the main reasons I think of it as a flop is that we wanted students to become familiar with the new lab spaces, and unfortunately few wandered beyond the lounge with the pizza. One of our faculty members who was doing demonstrations had fantastic turn out, but his classroom is located adjacent to the lounge with the pizza. He also teaches a popular class.

      I really like the idea of incorporating some of the ideas of our Open House into an Admissions event. I’m not sure how to go about it, but it’s definitely a way to showcase our facilities and students in a positive way.

  • http://twitter.com/TDOGG78 Christopher

    It sounds like this event was successful. Ya know, working in Student Affairs now for several years, i’ve quickly learned that we are some of the biggest perfectionists i’ve ever interacted with. I believe this perfectionism comes from such a strong passion to contribute to a student’s holisitc experience in the same way that a person or group of pepole contributed to our personal experience. With any event its always important to take the time to reflect upon both the planning and execution of the event, and refine as necessary should you hold it again. It sounds like you have already begun to conduct that process which is awesome.
    I wouldn’t worry so much about attendance. Certainly you don’t want 1 person to show up, but its about impacting the individual students that do show up. If the ulitmate goal is increased engagement with their educational experience, leading to a higher opportunity for persistence at the institution, I believe you achieved that and more through this experience.

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