Technology and Programming


20
Jul 10

Party like it’s 1999

In recent news, Prince spoke out against the Internet stating, “All these computers and digital gadgets are no good. They just fill your head with numbers, and that can’t be good for you.” After reading the article, I’ve imagined this is all a publicity stunt to promote his new album (which I’m not going to promote). But his comments do cause me to reflect on the impact technology has had on our learning and development. Can Prince be right about gadgets not being good for you? I also thought to myself, if technology is not good for us, then is what we do in student affairs not good either?

So I thought about mp3 players – I have several different versions – ones that hook right up to the computer with the USB port and of course, a ipod. Are they no good? Sure, I can load them up with useless songs, but I have found that mp3 players (the same as the old personal cassette and CD players) represent a part of our soul. We put music, podcasts, shows, pictures, and other items on these devices because they mean something to us. When I’m running and a song comes on, it immediately transports me to a different place and time. When I’m listening to a podcast like “Tech Therapy” from the Chronicle, I’m learning and reflecting. My physical presence hasn’t changed – I’m still running physically, but my mind is running all over previous held knowledge and new thoughts and ideas are emerging. I think sometimes, student affairs can be seen as a mp3 player. We provide a menu of options for students to engage in.  We have weekend programs, community service projects, student activities, student groups, intramural teams, and the list goes on.  Sometimes, we have large attendance and sometimes a program or new initiative fails. As student affairs professionals, we reflect and re-analyze our efforts to reach students and provide support to them. But it’s important to remember, just as a mp3 player, students participate in different college programs as a reflection of who they are. Similar to a playlist on a mp3 player, students pick and choose their engagement on what reflects their interests and what would help them grow. We may not see how our actions impact them in the moment, but perhaps students’ cognitive processes are in motion helping them further in their development.

I also thought of computers. Are they filling my head up with numbers and useless information? Are they leading us to be disengaged with others and ourselves? There are numerous scholarly articles and research examining the effect of technology on disengagement (i.e. Main, Student disengagement in higher education: Two Trends in Technology, and Lindos and Zolkos, Technology, Community, and Education in Neoliberal Society: A Review of Michael Bugeja’s Interpersonal Divide). In these articles, arguments are presented regarding technology’s threat to higher education by encouraging commercialism and disengagement among students. For example, in a survey conducted with 116 students with GPAs below 2.0, one-third of participants acknowledged the impact recreational computer use had on their academic performance (Farrell, 2005). Many electronic addictions are also becoming prevalent on campuses like gaming, gambling, and web surfing (Carr-Chellman, 2005; Farrell, 2005). So how does student affairs practices fit into this new era of engagement? Often, student affairs professionals are seen as the experts in student engagement, being sought out by others on our expertise and talents. We are not limited by time and space. Our business is students, which sometimes requires accessibility at all hours and in various forms. There are arguments out there that state that student affairs is useless to the enterprise of higher education, that we should simply be “house mothers” and let the learning be left for the experts (i.e. faculty). But student affairs, like technology, does have a role in educating students. We can assist students in maximizing their academic goals by developing strategies to reach them. We provide a framework for challenge and support as students navigate through their college experience. Technology does the same, if utilized and directed with intentionality and purpose.

So I go back to my original question: Is technology no good for our brain? I don’t have a clear answer to that, but I know that my mind has been challenged by what technology has provided me. Technology makes me think of my practices. It delivers information to me daily that requires me to mull, reflect, act, and react to. I use a cell-phone to communicate with friends and family. I use a computer to manage all my professional responsibilities. I skype, I twit, I blog, I post, I read, I reflect, and I learn. Technology for the good or bad allows me to grow. So maybe Prince wants us to stay partying like it’s 1999, but I prefer to party it on into the future and let my mind keep growing.

Licinia “Lulu” Barrueco Kaliher, Ed.D., is a Ray Street Complex Director at the University of Delaware.

References

Carr-Chellman, A. A. (Ed.). (2005). Global Perspectives on E-learning: Rhetoric and Reality. Thousand Oaks, CA: Sage Publications.

Farrell, E. F. (2005, September 2). Logging on, tuning out: When students lose themselves in online worlds, it can be hard to bring them back to reality. The Chronicle of Higher Education, p. A46.


18
May 10

Creating Campus Brand Ambassadors

Last weekend I attended Ungeeked Elite in Milwaukee. Some have called it the South by Southwest of the Midwest, but I think it was more like TED. Each day, 9 or 10 speakers gave a 15 minute presentation followed by about 30 minutes of Q&A and discussion. This led to lots of great ideas for many of the attendees, including me. One of the speakers suggested we give away ideas for free to promote good karma, so here’s your free idea: campus brand ambassadors.

Many university communication departments hire an outside marketing firm to brand their campus experience (At UWM we’re “Awesome and Affordable“). Unfortunately, this brand doesn’t always mesh with the way students experience the university, especially if you consider how different an experience could be from the perspective of a new first-year student, transfer student, adult student, or remedial student. What if you gave a bunch of students a chance to experience their own 15 minutes of fame by being a brand ambassador?

Here’s how it would work:

  • Put out a call for participants. Just tell them they’ll be famous on the internet, and I’m sure you’ll get plenty of responses (maybe from some bloggers that already have current and prospective students as readers)
  • From all your volunteers, choose 10-15 that represent different parts of your student population (academic progress, age, ethnicity, socioeconomic status, hometown/state/country, GPA, etc)
  • Give these students a cheap video recorder and access to a collaborative blog.  Provide quick training on how to upload/publish their content
  • Don’t give them too much direction, but let them know what topics aren’t appropriate (underage drinking, nudity, etc)
  • Advertise the site that hosts all their content soon after students start to publish

It would take guts to do this, but what are some possible outcomes?

  • Increase the involvement of your brand ambassadors on campus
  • Attract prospective students that already have an idea of what the campus experience is like, perhaps increasing retention because they already know it’s a good fit
  • Discover what your university’s brand looks like from a students’ perspective

Some universities do a version of this, like MIT’s admissions bloggers, and the Alverno College Your Power campaign. Have you heard of a comprehensive program like this? Do you think it could work? Would anyone have enough guts to implement a program where students control their branding?

I’d like to give credit to Jun Loayza, who gave the talk that inspired this idea.


29
Jan 10

Connecting With Students on Facebook – #SACHAT Recap

With both the DAYTIME #sachat and EVENING #sachat in full swing yesterday, it’s safe to declare Thursday as #sachat day! The topic yesterday was Connecting with Students on Facebook, and once again we set new records for conversing and learning. The conversation produced 581 comments from 87 student affairs professionals!

In case you missed it, below is a quick recap. If you haven’t yet participated in an #sachat, learn more here.

Full Transcripts
DAYTIME:
View as webpage
Download as PDF
EVENING:
*There was a tech error with the EVENING transcript. We’re working on getting the transcript.

Last Night’s Top Contributers
@edcabellon
@cindykane
@reyjunco
@debrasanborn
@pereirap80
@thestacyface
@brockter
@lvanlysal
@gballingerjr
@ediemccracken

Here’s to another successful #sachat. See you all next week! In the meantime, make sure to join our Facebook Page.


14
Sep 09

Examples of How I Use Twitter In Student Affairs

Since my last blog post about connecting with students over Twitter, I've had some wonderful responses and conversations.  Jeff Lail and I have been having a great on-going conversation regarding practical uses and examples of Twitter in Student Affairs and I thought, why not share it them with all of you?

1.  Use Twitter Search to Find Students Who are On Twitter

Every day I do "Twitter Searches" for "Bridgewater
State" and "BSC" in them and try to reach out to students who "tweet"
about anything regarding the school.  It's like a living "Customer
Service" line that I want to answer and follow up on.  I also follow those users for future tweets and if they follow back, then I send them a Direct Message thanking them and seeing how they are doing at school.

2.  Create Opportunities for Conversation

On Facebook, our Campus Center fan page
tries to engage our fans by asking questions and looking for
responses.  For example, last Friday, Sept. 11th, we asked "Where were you 8 years ago" and we had 10, very honest and real responses.  Remember, while sharing information is important, Social Media is about the conversation.

3.  Ask for Opinions

We also will post polls to our followers to gather information and opinions.  Our latest poll asked our fans and followers
what our Campus Center "Tag Line/Slogan" should be and it linked  them
our online poll, which brought users to our website.  The response has been
great so far!

4.  Connecting with Faculty

I also reach out to classes using Twitter.  For example,
the latest class I found was a Communication class being taught by professor Nancy VanLeuven that is using the hashtag #BSCPR and I try to connect with those students and Nancy.  She is a great resource who is using Twitter very well.  It reminds me of another great example from the University of Texas at Dallas from professor Monica Rankin.  I wish all professors would at least consider doing this!

How are you using Twitter in Student Affairs?  I hope this list is helpful, and keep Tweeting!


14
Sep 09

Playing Catch Up: College and the Web


"We shape our tools and then our tools shape us." – Marshall McLuhan

You've probably heard the term "Web 2.0."  The
idea was that the changes in how the internet worked over the last 8
years were profound enough to warrant a whole new version. While the
term has come to embody a whole host of ideas, for our purposes, I'm
going to focus on one main idea: the shift from one to many to many to
many.

At the beginning of the web, pages were
published and static. The web surfer could read or look at multimedia.
The early web was a book, magazine or television experience, delivered
via the computer. There was one publisher and many readers. It was
profound because there could be many publishers which massively
expanded the total content. Soon the content was searchable. It was a
good start.

The expanding "Web 2.0"
insight is that the web, unlike previous mass media, does not have to
be one way communication. The website does not have to just publish, it
can be a conversation. Site visitors can leave comments, upload
pictures, or edit the content on the website, and these new features
provide a mass media experience entirely different than anything that
has come before it.

The idea of allowing
anyone to edit a website, enabled by a simple software tool called
"wiki," lead to the explosive growth of Wikipedia. Turns out thousands
of people around the world wanted to donate their time and expertise to
a repository of human knowledge. Wikipedia was the first to let them. 

We
are social animals, and it didn't take long for this preference to come
to front. Comments were better if we could see the person behind them.
Pictures were more interesting with a little back story. Interacting
with the content of the site quickly became interacting with the people
of the site. "Social networking" sites were the logical extreme of this
shift back to our foundational values.

Sites like Facebook and
Twitter prioritized the human and the social – people came first, with
their individual content second. Neither Facebook nor Twitter have any
of their own content. People do not connect to Twitter, they connect to
other people using Twitter. These sites, and many others, are
successful because they skipped the publishing model entirely and went
right to a connecting and aggregating model. These sites don't produce,
they collect content from the users and manage the delivery of that
content through the network. 

The difference
of these approaches is the difference between an expert publisher, and
an old style telephone operator working the switchboard. Amazingly
enough, it is now the "telephone operator" business models that are
worth billions and the "expert" business models that are in trouble. 

Web 1.0: The "expert" publisher

Web 2.0: The connector and content aggregation

As the competition for
attention heats up, and social sites experience explosive growth, firms
that have a publishing model, like the New York Times, are desperately
trying to figure out how they can make their offering more social. 

To
make a website "social" is to add functionality that allows site
visitors to actively interact with each other, to move from viewer to
participant. Site owners see social features as a way to get users to
stick around longer – because people are more interesting than content.

The desire to add "social" to a core
function of an institution is not new to higher education. Student
Unions were some of the first institutional efforts to make college
more social. Students wanted to connect with each other, and, when it
happened, this connection created belonging, engagement, collaboration,
enhanced learning, and community. Student affairs, through student
activities specifically, has long stressed providing students with
opportunities to interact and socialize.

Based on the incredible investment of universities in social
architecture: in quads, residence halls and lounges, it's ironic that
most universities still do not see the internet as cost effective
social venue, despite the countless examples online.

People want to socialize with their peers, both in person and online.
Facebook's massive growth rate, and continued use, within college
networks proves a
profound need and opportunity was (and is) there. Universities just
couldn't see how to extend the old value and investment into connecting
and learning, to the new field.

It is still a challenge. Universities are following along the same
trends of the internet as a whole, with a bit of a lag. College
websites are still mostly "web 1.0": characterized by static content,
controlled by a centralized office.  Curriculum and learning is still
centralized and controlled in learning managment systems like
Blackboard. Where there are discussion features in Blackboard, the
content stays centralized with the class and is lost at the end of the
term. Where there are blogs on university websites, they tend to be
written by selected and edited "brand ambassadors" – an attempt to put
a real face on a preferred message.

This year, often led by the
admissions department, it has become fashionable for schools to use
social media links on their sites. The thinking, however, is still
mostly in the 1.0 paradigm: "follow the school on twitter" or "become a
fan of the university on Facebook." In this paradigm, the university is
still the focus, a one to many publisher.

Based on competition
and financial pressures, businesses based on publishing models are
scrambling to decentralize, lower cost structures, and move their
models towards connecting and aggregating. When will the paradigm shift
for the University?

When will the goal of university
technology efforts be to connect the students to each other, rather than
connecting the students to the school?

These kind of institutional paradigm shifts – from one to many, to many to many – won't come from just one department. These shifts have to bubble up from many places. Do you think the university can catch up?


30
Aug 09

Connecting With Students, One Tweet At A Time

I officially love Twitter.  Over the summer, I dove into the Twittersphere and have fully adopted it into my professional life.  Even though I've been fortunate to gain a small following on my @edcabellon Twitter account, I've really wanted to grow our Campus Center Twitter account as well.  I still believe that students are out there on Twitter, I just needed to find them.  Well last night, I did just that.

I signed onto my "@BSCCampusCenter" Twitter account, knowing that First Year students had moved in and many returning students were about to make their trek back to campus.  I went through "http://search.twitter.com" and typed in "BSC".  As the search completed, many of the results turned in the tweets about the "Hertha BSC" German Football team, but a few turned back some Bridgewater State College commentary.  One student's tweets though, stood out:

Heidi1 

So I started following her on Twitter, read a few more lines of her Twitter feed, and then started reading her Blog that was linked from her Twitter bio.  She had a video blog post up and some very insightful, and well written blog posts.  Within about 15 minutes, she started following our @BSCCampusCenter account and then Tweeted:

Heidi2 

Well, that got my attention :-)   So I read more of her Twitter feed and noticed some BSC references, but nothing too out of the ordinary, so I decided to send her a Direct Message (DM), which is a private message through Twitter that only she would be able to see:

RCCDM1 

Thinking nothing of it, I went along and continued my search for more BSC students.  Within minutes though, I got a DM back, that just blew me away…..

Heidi4DM 

At that moment, it dawned on me.  That simple act of connecting and communicating from a BSC office made her feel more a part of the community.  Then, in her Twitter feed, I noticed that she had tweeted to everyone:

Heidi3 

I was beyond excited!  Twitter had given us the opportunity to connect in such a unique way.  We hadn't even met in person, yet she felt more engaged with the college.  Her view of BSC changed in that one Tweet, at least enough to accept my invitation to come in and meet me and our staff to further our conversation.  Her reply?

Heidi5DM 

I will continue to use Twitter to connect with more students in this way and encourage you to do the same!  Share this story with your colleagues who still may be weary about using Twitter to connect with students, because it can work!

Best wishes on a great opening for you all!


14
Aug 09

Planning A Campus “Tweetup”

"What's a tweetup?"  These were the first words out of our associate director's mouth when I told him I wanted to plan a UNC campus tweetup to coincide with a personal branding/new media workshop I'm delivering in September.  A tweetup is an in-person meeting of twitter users, typically organized by geographic region.

This summer I've had the pleasure of connecting with a fairly diverse range of Twitter users from our campus — from students to faculty to staff to the dean of the Kenan Flagler Business School.  So, I had the idea to get these folks together in one room to talk about their Twitter experiences and meet each other face-to-face (okay, I probably won't be able to get the dean to come…).  Coupling the event with a presentation that includes how-to information about a few new media tools — including Twitter — just seemed to make good sense.

Then I had the idea to go beyond pitching the event only to those currently using Twitter.  I reached out to the Daily Tar Heel, our student-run newspaper, and asked if they would like to sign on as informal co-sponsors of the event and incorporate an educational slant by encouraging students to come and informally learn about Twitter and how it can be used professionally.  We won't be doing any presentations, just casual conversation about how the tool can be used.

We've slated the event for September 28, and we'll just have to hold out to see how well it goes.  I have no doubt that the dozen or so active campus program users of Twitter will come, and I also have no doubt that some number of the more-dedicated student user will come.  But, the big question is:  will the event attract the "simply curious" or the "been meaning to learn" crowd?

Have you done a campus tweetup at your institution?  If so, how did it go and what ideas or thoughts would you share with others contemplating hosting one?


11
Aug 09

“Techno” Backback

Backpack As millions of college students return to their respective campuses, they come armed with a backpack of technological tools, ready to learn and interact with us. For them, they have their cell phone or smart phone; laptop; Ipod, and their Facebook accounts in their backpack. As Student Affairs professionals, who work and live with these students, what's in our "Techno Backpack?" SA folks need to stay ahead of the technological curve if they want to balance work and personal lives, build their respective SA communities, and connect with their student populations. Here are the top 4 pieces of "technology" I recommend that all of my colleagues in Higher Education get acquainted with, and put in their backpacks:

Scheduleonce 1. Online Group Meeting Manager
We all know that scheduling "group meetings" take up valuable time and energy, so how can you make this process more efficient? Use an Online Group Meeting Manager like Schedule Once! This is a Google product that allows you to send your available times out to as many people as you want, track their responses and even gives you the best time and day for your meeting!

Similar Sites: WhenIsGood, Meet-O-Matic, Doodle, TimeBridge, and Congregar.

Demo_invite_1
2. Event Invitations
While I still like using Faceook Events to advertise, Anyvite is a relatively new online  tool, that simply rocks. The interface is easy to use and not a bad addition to whatever your office or organization uses right now to send out event or program invitations. Plus, if you use Twitter, it integrates very well with it. Try it with a few of your Fall programs, I think you'll be pleasantly surprised!

Similar sites: Invite43, Pingg, Crush3R and PhoneVite (I think PhoneVite is very cool and would be interested trying it out also, unless someone you know has already used it?)

Voice_logo 3. Google Voice
This, by far, is one of my favorite new things in the Technology world. It is a internet phone service that allows you to pick ONE phone number that you can choose to ring your mobile, and/or work, and/or home phones all at the same time! This way, you're not giving out multiple phone numbers, just one! If you are already a Gmail user (which I also recommend for email!), you can import all your contacts into it from Outlook or any other "address book", set up "call" groups, individualized voice mail prompts, etc. For example, if you gave your Google Voice number to your colleagues at work, you can set it up to ring your mobile and work phone so you don't miss their calls. You could also set up a family group so that when any of them called you, it would ring your home and mobile phone. It was released this past June and you need to "sign up" to get an invite at the Google Voice website. Check out this video for more information:

4. Miscellaneous Tech:

Internet Browsers: Mozilla Firefox and Google Chrome

If you still happen to use any version of Internet Explorer, please stop using them right now, and download one or both of the above browsers and see what you have been missing! Don't use IE unless you absolutely have to!

Anti-Virus / Malware Program: AVG Anti-Virus (free version, but it worked so well, I bought the full version!)

While I believe that software programs like Norton, Microsoft Forefront, and McAfee are good, the best all around software I've come across is AVG Anti-Virus and AVG Internet Security. Give the free version a try at home and see how it works for you.

PC Optimization Software: PC Pitstop (free version, but it worked so well, I bought the full version!)

Why wait for your IT Support folks to come by to "speed" up your computer? This software will do it for you for free and it works great. The full version gives you a complete tune up, while the free version just does some of the basics.

What do you use that isn't on this list? I'm always interested in finding new pieces of fun technology so please share here! Best wishes to all for a great opening to the Fall Semester!


24
Jul 09

Higher Tweducation

Emerging social media is dominating the internet and users and jumping on board in record numbers.  We all know that Facebook leads all, but what about others?  I've
realized that many of my colleagues who work in Student Affairs offices, are just now starting to hop
onto social media giant, Twitter, and its many possibilities.  As
community builders on our campuses, we need to tap into Twitter and connect with our students.  Here's what I tell all new
"Tweeple" on Twitter:

1.  Ask Yourself (and your Staff) Why You Want to Use Twitter
questionmarkWhile many of you are now starting to use Facebook and Twitter for personal
reasons, why do you and your staff want to use it for your office? 
Does your College's "Institutional Communication" office use it for
official communication?  Do other departments around you use it? 
Gather information and find out if using it falls in line with your
office's mission.  Don't just use Twitter because other people are, use
it because it fits your staff!

What most
folks in Higher Education are finding is that college students don't
use Twitter as much as Facebook; at least not yet.  If you think about how
Facebook started in the college market, once it opened itself up to the
public, the rest of the world caught up.  With Twitter, it seems that a
certain segment of Web 2.0 users got on it and now college students are
trying to catch up and see if they like it enough to continue using
it.  I recommend using it creatively in conjunction with Facebook, and
you may be able to get your students on board!

2.  Find one or two "Social Media Managers"
If you are new to using Twitter, it would help to find a current
staff member or student familiar with it to help you navigate the
Twitterverse :-)   While it is easy to sign up, using it is much
different than other social networking sites, like Facebook and
MySpace.  Whether you have anyone or not that can help you get started,
I would recommend the following sites:

a.  "Twitter in Plain English" – A great, short video about what Twitter is!
b.  Get familiar with "Mashable"Mashable
is the world's largest blog focused exclusively on Web 2.0 and Social
Media news.  Founded by Pete Cashmore, this site is simply awesome and
chock full of information.  His top five tips for new Twitter users can be found here
c.  Need more newbie Twitter Information? Visit Michael Hyatt's Blog on "The Beginners Guide to Twitter".  It's a fantastic, comprehensive guide to using Twitter.

Once you
feel comfortable understanding Twitter, just use it as much as possible
and add it to your list of advertising strategies for events or
announcements.  Use your Media Manager(s) to help implement this form
of communication and networking.

3.  Offer Incentives and Contests to Gather More Followers
Some Tweeple use incentives and contests to increase their
followers.  Applications in Higher Education could include:  Student
Activities Offices giving away "free stuff" like t-shirts, tickets to
big on-campus events; Residence Life giving away a better lottery
number for their respective housing lottery; Parking Offices giving
away premium parking spots on campus; Campus Centers giving out meal
vouchers at their dining halls; etc. all for following and/or
retweeting and selecting a "follower" at random for the prize.  Have
you ever done this to increase followers?  If so, what have you done?

4.  Follow Other Department's Tweets (On and at Other Campuses)
There are many Student Affairs offices using Twitter now and its
important to connect with those folks to see how they use it!  To find
and connect with all these great Tweeple, use a service like "WeFollow" and you can easily search them and even add your Twitter account to the list!
wefollow

5.  Use Hashtags As Assessment Tools!
While you can use Twitter's search tool to find specific people,
companies, and their messages ("tweets") on the service, Hashtags allow
users to sort topics into useful categories to revisit later.   If
you've spent any time on Twitter, you've probably seen a hashtag
before.  A "#" symbol sets off a hashtag. For instance, if you wrote a
tweet about the Red Sox, it might look like this:
tweet
Utilize
Hashtags to organize information that you contribute and consume on
Twitter. As the tweets pile up, the extra time you take to thoughtfully
categorize your tweets with a hashtag will help the greater Twitter
community (and you individually) make the most of the service.  An
example of this might be:  A student activities office tweets that
their programming board is holding their annual concert and wants to
know from its followers who they should bring.  An example tweet could
be: "BCStudentEvents is planning its Spring Fest Concert.  Who would you like to see them bring? #BCSpringFestBand"

I'm hoping
more of my colleagues in Higher Education will think about more
creative ways to use Twitter because it is a fantastic community
building tool that could benefit those who work
at Colleges and Universities if they gave it a shot.  What do you
think?  Does it have a place in Higher Ed?

card.ly


2
Jul 09

Online Branding Quick Tip – Is Your School’s User Name Available?

Here's a handy tool that can be useful for students, higher ed professionals and student affairs offices alike.  It's namechk.com.  What this convenient little web tool does is allow you to check the availability of "vanity" profile names on more than 50 social media sites at once (not that you intrinsically would want to be involved in that many sites), including facebook, twitter, linkedin, and many others.

Is your office starting a facebook page or maybe you've been thinking about opening a twitter account?  Enter the profile name you hope to use into namechk.com and find out if it's available across a variety of platforms before you begin setting up profiles.  Doing so will help you be consistent with your profile names, thus more effectively branding you or your office.

Gary Alan Miller

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