Last month I was asked to sit on a panel of student affairs officers from various backgrounds to talk about career paths, current trends and topics, and doctoral programs. I put together a list of strategies, which I have strived to employ over the last 15 years in student affairs. I tailored my comments to reflect on how to build a career in student affairs and create institutional value for student activities departments. I thought I’d share some of them below because they are quality reminders for every student affairs professional no matter where you are on the career ladder.
Understand the perceived value of your department to the institution.
Once you know your perceived value can make progressive moves to reinforce or increase the value. I remember on the first day of the academic year a while back I was outside our office handing out popcorn and information to new students and the college president walked by and asked jokingly, does you mother know you pop popcorn for a living? After that I realized that if the college president didn’t see the value in what we were doing – who else on campus feels the same way. From that point on I made it my mission to reinvent student activities on our campus and uncover its value in every interaction, learning opportunity and activity we offered.
Make your true value known to faculty and administration.
Things to do to boost your student activities department’s value on campus:
• work to secure students on campus committees,
• understand students better than anyone else on campus – everyone will seek your department out for your opinion, advice and assistance when in search of a student perspective,
• partner with faculty,
• take note of where funding is committed and get involved in these initiatives.
Establish your work as an integral part of the learning environment.
Always reinforce that student activities is about learning! Teaching and learning is the focus of the college – mimic the academic side of the house in assessment, rubrics, strategic goals, and outcomes for activities and events.
Align your department and programs with faculty!
Find ways to complement the curriculum. When you demonstrate your interest in doing so, you gain faculty partners that become valuable ambassadors for student activities. Remember that student engagement is critical to student success, therefore appreciate it in the classroom but also demonstrate how significant it is in the co-curriculum. Develop relationships with faculty members – they have limited exposure to things outside the classroom so if they see you as an expert in your area, they will depend on our expertise when they need it most. This is an incredible advantage because faculty have a lot of social and political currency on a college campus.
Believe in your craft and share it with others across the campus.
If you’re not confident and convincing about the crucial role student activities can play in the institution, then no one else will be. Learn the college system, its governance, funding formula, enrollment priorities, strategic plan, campus culture, etc. Find out where student activities can make a difference in what’s important to the college and meet unmet needs!
Ask for feedback.
Qualitative data about how you’re doing will help shape goals and outcomes of your department. Ask faculty, students and staff how you’re doing often and in a variety of ways. Use the responses to improve.
And ask for what you want!
Don’t sit back and wait to be recognized for your hard work! Create a culture of evidence (data) to leverage good things for your area – money, staffing, and space! Don’t forget to voice your own personal development goals! Tell important people (movers and shakers) what your career goals are….often! Be cross-functional – teach, understand assessment, get involved in academic policy!
This is an amazing and rewarding field but it requires constant re-examination of our purpose and goals…as our students evolve so must our profession!




