October, 2008


29
Oct 08

How to Successfully Create a Digital Web Ambassador for Your College

As discussed many times on this blog and countless other blogs around the web, colleges need to be more active on social networking sites to engage new, current and former students. Not just the college as a whole, but individual departments within the college can benefit by having a web presence.

Often times the first question is whether to operate an account with a personal name so it looks more real, or use a school/department name so it looks more official?

Experimenting is happening both ways with various results. Here are two examples I’ve followed that might help your school/department develop a web presence.

The Personal Account:

Art Esposito is an academic advisor at VCU and has a personal Facebook account that he uses to engage his advisees. A quick browse through his profile and you can see him mixing personal and business contexts in an effective way.

He does state upfront his intentions with using Facebook for advising. It may not be needed down the road as advising on Facebook becomes the norm, but for now it’s good so students feel more comfortable engaging you with some predefined intentions that can dispel any worries they have in befriending you.

Remember to mix in personal information from time to time so it is not just business all the time. Otherwise it makes you seem stale and robotic. Use your best judgement as to what personal information to share. A rule of thumb is if you wouldn’t share it in the classroom with close students, don’t share it online.

Art currently has 855 followers on Facebook and through his use of posting videos, blogs, and links among many other tools he is effectively utilizing his personal account to be a better advisor.

The challenge with a personal account is what if Art leaves his job, switches positions, or gets a spot on Oprah’s show and becomes world famous as Art the Advisor? What happens to everything he’s built up on his account?


The School/Department Account
:

Schools are not so good at creating a digital web presence that feels natural to both the school and the student, but it can be done. To find a good example, I had to turn to the corporate world.

The Chicago Tribune created a digital web presence called ColonelTribune. The first reaction of many, myself included, was that this was going to be lame. But CT fought back and through an amazing mix of persona building and valuable content, CT has become an effective PR tool.

I follow CT on twitter and am impressed at the Tribs ability to give a voice and personality to their fictitious character. Most of CT’s updates are links to articles on the Trib’s website, but ask CT a question and he’ll respond, challenge his thinking and he’ll respond. All of it builds up to a persona that is real enough to not dismiss as fake and valuable enough to want to follow.

The challenge with a fake persona is…well…it’s still fake. Though I enjoy CT, I don’t feel as connected to him as I do Art and relationships go a long way in education.

If you aren’t already doing so, I think every school/department should experiment, like Art and CT, with using social media to engage new, current and former students.

What other examples are there of schools/departments effectively using a digital web ambassador?


27
Oct 08

Dream Big

When it comes to goals, we’ve had the S.M.A.R.T. mantra pounded into us.  You know, your goals should be Specific, Measurable, Achievable,  Realistic and Time-based.  It’s a handy rule of thumb when it comes to setting those organizational and personal goals each year.

That’s a useful tool.  But let me offer you another tool. Dream Big.
Set an extraordinary goal, something that’s not “smart.”  Set a goal
that’s a real long shot, something that’s not easily attainable or
realistic.  Companies sometimes call them “BHAGs” big, hairy audacious goals.

Why would you want to set an impractical goal?  For one simple reason:  big goals are inspiring.

It might be difficult to make that 8 a.m. Organic Chemistry class if
your only goal is to pass.  You might be more inspired to get up early
and study if your goal is to be a great heart surgeon.  Sure, medical
school could be years away from now, and practicing medicine even further way if you plan to specialize in cardiac surgery.

But having that big goal may make the difference between actually getting up and going to class or sleeping in and just barely passing (or flunking).  It helps to be inspired. 

When I was in graduate school, my fellow grad students had an
expression to deal with all the tedious busy work we got assigned:
“anything not worth doing is not worth doing well.”  But when we were
inspired by a big goal, we would come in early and work latedoing all the little things it took to achieve it.   

Come up with that organizational goal that will inspire your
members.  Having that big dream can make the mundane chores seem more
important.  Think of the difference it makes to have a big goal.  Could you get your members to participate in a fund raising car wash if the goal was to take all of the members to see a movie? 

Now, imagine if the goal was to take all of the members to the national convention in New York. 

See the difference a goal makes?  Inspire your members with a big goal.  You just might attain it.


15
Oct 08

Blog Action Day 2008: Poverty as seen in Student Affairs

As Erik Bates discussed in his prior post, there is an assumption in student affairs that we are above impoverished populations; that we only see the privileged students who are well on their way to success. Yet there is a back channel that defines many of the students we enroll. A story that frequently is unknown and can be the cause of academic distress and ultimately attrition of our students. How do we serve the students who are trying to do everything they can to make a better life for themselves? A life they may have never seen?

The following is excerpted with permission from the scholarship application of one of my first-year students:

Neither one of my parents went to college, nor did they graduate from high school. My mother had me 5 days after her 16th birthday. My dad is a laborer, so he never made much money. I have a brother 4 years younger than me, somehow we still had a childhood. Then the major problems started. My parents were both alcoholics and battled drug addiction with my dad ending up in jail. My brother and I both were taken from our parents and put into a foster home. Luckily we were allowed to to move in with our grandmother, but with no steady income, we were moved to another foster home. Then we were again sent to live with our parents. Somehow dad went to jail again and then we moved in with our other grandparents. When dad got out, he came to find my mom and us. Together, their addictions got worse and it broke off our relationships with nearly everyone. Mom left and dad stuggled to keep the up with rent at a house we got next to our grandparents. Dad got drunk just about everyday. I was forced to take care of my new one-year old sister. I remember missing a week of school to stay home and watch her since she was too sick to go to daycare and dad wouldn’t stay home. I still kept my grades up and took honor classes that year. I didn’t have one grade lower than a B. Mom came back to live with us and it was all good, until one night. Dad pushed mom and I jumped up and ran into the room to break up his actions. I was scared of him my whole life and now I stood up to him and was ready to take him on. I stopped dad from doing any more and I got my little sister. The cops were called and both of my parents were arrested that night. I made the decision to move back to our grandparents with my siblings.

First-generation students with high financial need are a staple of many college campuses. We in Student Affairs need new plans of action to serve students for whom there is no outward expectation or preparation for the investment in college. With tuition costs and student loan debt soaring, we must meet the needs of these students through academic support and engagement while inspiring them to complete a degree. We need to keep trying.

This post is part of Blog Action Day.


15
Oct 08

Blog Action Day: Stop Talking and Do Something!

How can I speak about poverty while working in higher education?  By making it to college, it’s a pretty sure bet that none of my students live, or have ever lived, in poverty.  Being in an urban school, however, my students have the ability to see the impacts of poverty every time they step outside the boundaries of our campus.

I know I always joke about my low pay.  My colleagues and I make cracks about how we’re poor or how we don’t get paid enough because we’re not pulling in even $30,000.  We often forget that part of our compensation is our free apartment, utilities (cable, electricity, water, trash, internet, heat) and a meal plan that, despite our complaints about quality, does provide the essential nutrients for us to live healthy lives.

The closest I came to even a glimpse of poverty was as a grad student, making $8,000 year.  But even then, I got all those perks.  Plus, as I mentioned before, I made it to college.  This "poverty" I was experiencing was one I truly brought on myself.  I could have opted to not attend grad school, got a paying job as a teacher, and lived quite happily.  On top of that, I had a nice safety blanket in my parents should I ever fall and need assistance.

Let’s face it.  99% of college students, graduate students, faculty, and staff have no idea what it’s like to live paycheck-to-paycheck, or to not have a paycheck to live on in the first place.

This post is part of Blog Action Day ’08 – Poverty.  Bloggers from around the world are asked to write on poverty from their own perspective.  I’m here today to tell you that I have little to no experience with poverty.  I own that.  My perspective is one of someone who doesn’t know what it’s like to truly need.  So many of my students take the initiative to venture out and see the world and to try to help it, and I admire them greatly for it.  Spring Break trips to poverty-stricken areas of the country, or summer service trips to third-world countries where poverty — real poverty — is overwhelming are growing in popularity.  These trips, taking place during vacation time, are anything but a vacation, but our students are willingly giving up their time to help others.  It’s amazing.

My students may not know what poverty feels like, but more and more they are learning what it looks like.  I hope they never have to feel the pains of being impoverished.  I hope their experiences venturing out into the world gives them perspectives on life, and how their studies and their future careers can help them to create a better world, not for them, but for those who truly need it and don’t have the power to create it for themselves. 

Maybe this post isn’t what Blog Action Day is trying to accomplish.  Maybe I still have a very distorted view of what it means live in poverty.  I don’t have all the answers.  Until maybe a year ago I didn’t even have much of the motivation to do anything about it.  But working with the students at my school, I have found their enthusiasm, and their desire to help those less fortunate, to be motivating and inspiring. 

I encourage my colleagues in the world of Student Affairs to be on the lookout for ways in which your actions and inaction can influence those around you.  Be always vigilant to the ideals of social justice. 

When I think of poverty and social justice, I can’t help but think of Blessed Mother Teresa.  So I leave you with a quote from her:

“Today it is fashionable to talk about the poor. Unfortunately, it is not fashionable to talk with them.”
~ Mother Teresa

This post is part of Blog Action Day and is cross-posted at Challenge and Support.


6
Oct 08

Disrupting Class and Student Affairs

I just finished Disrupting Class, by Clayton Christensen, et. al. It’s a terrifically interesting book for anyone interested in education.

Christensen is an expert in innovation. In the book, he brings his concise, clear, highly useful frames for thinking about improvement and change over to education.

Of particular interest to Student Affairs, I believe, is the historical narrative listing the changing goals of education.

A quick summary:

Job 1: 1830′s – Horace Mann lead a charge to formalize schooling around a Jeffersonian goal: educate students to be citizens in a democracy. Only elite students went on past grade school.

Job 2: 1890′s – Provide something for every student. Prepare them for a variety of jobs so that everyone can be employed. This required high school, and diverse offerings in high school. In 1905 only a third of students made it to high school and only a third graduated. Even fewer made it to college. By 1935 75 percent were entering high school and almost 45 percent were graduating. Both breadth and depth of services exploded. With 1954′s Brown vs. Board of education high schools opened wide to all of society. While the number of high schools in 1930 to 1970 stayed about the same at 24,000, the average number of students per high school exploded tenfold from around a 100 to over 1000 by 1970. The larger high schools had an unheard of variety of programs with a growing number of student support services. By 1960, 69 percent of high schoolers were graduating- an impressive record of success.

Job 3: 1960′s – Keep America competitive. Sony, Canon, and Toyota all started to displace their American competition. Policy makers drew a correlation between performance of American students vs. their foreign peers. Standardized tests were the metric, education, again, was the solution. In the influential 1983 report “A Nation at Risk“, the federal government questioned the breadth of services, suggesting it muddied the focus on the more important core competencies. It said “students have too many choices”. In short, the goal post had moved. What was good – more offerings to prepare everyone – was now bad.

Job 4: 2001 – Eliminate Poverty. the No Child Left Behind act changed the goal from bringing up the average standardized test score to bringing the highest number possible up to proficiency. It’s a subtle, but important shift in the value system.

Christensen sums it up:

“Society has hired education to do four distinct jobs.”

Impressively, education as a whole has shown steady improvement towards each goal as it has been defined. The very difficult challenge is simply that the goals keep changing.

Now education is “in a crisis” not because it’s doing a bad job per se, but because it is being measured by different people with different, and shifting, value systems.

It does not make sense to blame administrators and teachers for falling short on the new metric of success. Any judgement of success must be placed in context. An important part of that context is clarity on what the current goal is and what metrics go with that goal.

The Student Affairs professionals in my circle often talk about “taking it all on” and constantly struggling to complete assessment that is both actionable and in line with the value systems of the school and their supervisors.

Do you feel like your job goals have changed during your tenure? Are you clear on the big picture? Is your supervisor and school on the same page?

In the same book, Christensen offers a great frame for addressing disconnects – but that’s another post.


6
Oct 08

Stress? Keeping Your Head Above Water

It’s near the middle of the fall semester for many campuses and there’s a chance you are feeling that pinch of stress. That feeling that we have bitten off more than we can chew and overcommitted ourselves. Again. The feeling of a schedule becoming out of control that may require snorkle gear if we reply to one more email request. Snorklebrian_3

Stress raises our adrenaline, resulting in increased heart rate, respiration, and blood pressure. These increases make bodily organs work harder. A little stress is good and keeps us on our toes. But over the long term, too much stress can lead to illnesses such as heart disease, high blood pressure, and stroke.

The MBTI Blog discusses our stress as an In The Grip experience, or being forced to react contrary to personality preferences. Usually my recognition of being in a Grip experience arises when I am counseling a student with school anxiety and realize I need to take my own advice.

In my first-year seminar, we discuss the symptoms and effects of stress and ways college students can alleviate stress through planning and organization. For a bit of fun, we encourage students to add more stress to their lives with a few of the suggestions below:

♦ No matter where you are going, always leave for the appointment at the time you should be arriving. On the way there, drive, walk or ride your bike no further than two feet from the car or person in front of you.

♦ Don’t pay attention to your body. If you feel yourself becoming over-stressed and tired, ignore it and keep pushing yourself.

♦ Make a special effort to take note of the irritations in your life and blow them out of proportion. Be resentful and hypercritical, especially toward yourself.

♦ Refuse to take action on nagging problems. Procrastinate, worry, and whenever possibly lose sleep over them. Blame other people for all of your problems.

♦ If you’ve been sleeping less than 4 hours a night, consider eliminating this activity altogether.

Stress Management Tips offers great information, games and exercises to introduce to your students. Me? I’m practicing a little deep breathing until finals week.

What causes you stress? Do you have a favorite stress reliever?


4
Oct 08

Student Affairs Humor on Twitter

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