eMarketer took a look at the latest data trends for college students and online activities. In short, Facebook topped the charts for the 7th straight quarter while Myspace missed the top 10 list for the first time in 18 months. (UPDATE 3/1/08 – Myspace not being in the Top 10 is based on overall data and not male vs. female as commenter Eric Stoller pointed out)
They also measured what percentage of college students use social networking sites:
Generally the growth of social sites has slowed across the board except with college students. Debra Aho Williamson, a senior analyst at eMarketer, said:
Although some have suggested that consumers are less interested in social networking than they once were, that is clearly not the case for college students. On campus, social network sites remain a key place for communication, socializing and goofing off.Lastly, they looked at what types of of activities college students engaged in online:
For long term trend comparisons, below is a 2006 eMarketer report of the most popular websites among students.
