Recently it was requested that I do a quickie presentation on Online Environments for students. Now I have a lot to say about online environments, so a quickie presentation was difficult for me. My presentation was for 80-100 of our Student Services workers – Advisors, Counselors, Student Employment, Registrar, Dean of Student Services, Health Services, Registration, Financial Aide, Admissions, the VP of Student Services and the College President. That’s a rough crowd!
I started with the assumption that they know nothing about MySpace/Facebook/Second Life. These were my main environments to discuss. The handout was a one page simple bulleted handout so that they would spend my precious presentation time listening instead of reading. Included were quick facts on all three of these environments – who, when, where, what, how. Also a small section labeled "Don’t be a n00b – learn the language, learn the culture" with terms used on these sites and in everyday student language such as blog, bulletin, tag, text, friend & message. The next bulleted section gave the pros and cons of advertising on Myspace/Facebook. Paid advertising is official, someone handles it for us BUT it’s $$$ and really how many students click ads and banners? Profiles/Groups are free, students WILL join, can get more input from students BUT someone has to be in charge of it. Second Life was very briefly touched on as that’s (for my college) far in the future. But I talked about how you can take college classes, PR events, learn design and scripting. I did a quick poll to see how many have accounts on any of these environments and there were unsurprisingly very few.
To end the presentation I let them all know that Mott Community College does indeed have a group on MySpace and it has over 6,000 members. Who runs it? Someone named Sarah Suicide who claims to be a marketing major at MCC. There is misinformation and all sorts of "stuff" going on in the group. Some members are under the impression that it is run by the college. The VP and President sat up a bit straighter and took notice at that fact! Kevin Prentiss directed me to the fact that there are 1,300 of our students on Facebook. My ending question was "Why aren’t we there with them?"
I’m hoping that this presentation, although very brief (less than 15 minutes) will help to open Administration’s eyes and move us forward to keep in touch with our students.
- If you go to a dance where no one knows each other, the DJ could put on the hottest song and chances are very few people will dance.
– On the other hand, if you go to a dance where every knows each other and are friends, the DJ could put on
- The difference between the two dance floors isn’t the amount of marketing, or one has better music, or one has better lights etc. The difference is one has a network of relationships and the other doesn’t.
- If you are having trouble getting people to come to your events, think about your campus in terms of a dance floor. How many networks do your student leaders link to? Does your campus look like this?
– More importantly, how can you get it to look like this?
– This is where FREE HUGS comes in.
– The goal is to increase the number of relationships on your campus. Blender Events are designed to engage the apathetic students in a non threating way and gradually, over time, increase their engagement to the campus community. FREE HUGS is one of
– It doesn’t matter what the event is as long as you have enough people with enough relationships.
– If you want to create your own Blender Event keep these 4 things in mind. 1) The apathetic students won’t come to you, so you have to bring the event to them. 2) I can punch someone and get a reaction, but that is not the reaction I want. Focus on how you can get a positive reaction. 3) Blender Events won’t replace your other campus entertainment such as a comedian or a musician, instead use Blender Events between each major entertainment as a way to connect the dots. 4) Most importantly, you don’t have to spend a lot of money. Often the organic, home grown events are the best ones.
1000s of students have hosted a FREE HUGS Blender Event on their campus. Here are some of the results posted on Facebook. I especially like the first one as it was the deciding factor for a new student to pick that school.







